大学毕业论文---电子商务下顾客忠诚的建立研究.doc

application, changed people's buying behavior, buying habits and buying patterns. The development of

Electronic Commerce on traditional trade way has brought the fundamental change, also make consumer

status to have the fundamental transformation, consumers by the past passive to active, not only through the

network to quickly find the required information, and can easily turn any merchant. The traditional

enterprise in response to this trend, continue to develop online business, at the same time, the emerging

e-commerce enterprises tremendous business opportunities and low cost makes more and more enterprises

to join, leads to the electronic commerce enterprise 's competition is more intense. Along with the

enterprise manages the idea from the center with profit is converted to take the customer as the center of the

change, build customer loyalty becomes more and more focus on the marketing activities of enterprises,

analysis, customer loyalty, influencing factors, present status problems, reasons, the multiple perspectives

analysis under the electronic commerce environment culture Gu, puts forward some constructive solutions.