Abstract
With the rapid development of information technology, based on the
electronic commerce network is in an unprecedented development period,
and with extremely strong body life force driving the economy, the
regional economy, department of national economy and the rapid
development of the world economy. The future development of electronic
commerce will show the unprecedented boom. This new business model not
only from many micro field to the traditional mode of operation launched
serious challenges, and also brought macroeconomic operation and
management of the revolutionary transformation. Many experts believe that
the development of e-commerce in the next 25 years is an important impetus
of the development of the world economy. Rapid changes in the development
of e-commerce era, the development of the electronic commerce faces
numerous challenges and the increasingly fierce competition, the
establishment and management of customer loyalty, e-commerce has become
the key point of success.
Based on the electronic commerce development present situation, this
paper writing structure is divided into the following four chapters: The
first chapter of the electronic commerce overview; The second chapter
electronic business establishment and management under the importance of
customer loyalty; The third chapter how to build and manage customer
loyalty; The fourth chapter summarizes and prospect.
Key words: electronic commerce electronic commerce development
customer loyalty
