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Price is the amount the customer pays for
Price is the amount the customer pays for
the product.
the product.
The total of all financial costs that customer
The total of all financial costs that customer
pays (including transaction costs) to obtain the
pays (including transaction costs) to obtain the
product
product
Customer value = the benefits that a customer
Customer value = the benefits that a customer
derives from the product – price
derives from the product – price
New ways to create increased customer value
New ways to create increased customer value
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