第 2 章 项目背景和发展概况...........................................................................................................10
§2.1 项目提出的背景................................................................................................................10
§2.1.1 国家或行业发展规划............................................................................................10
§2.1.2 项目发起人和发起缘由........................................................................................10
§2.2 项目发展概况....................................................................................................................10
§2.2.1 已进行的调查研究项目及其成果........................................................................10
§2.2.2 试验试制工作情况.................................................................................................11
§2.2.3 厂址初勘和初步测量工作情况............................................................................11
§2.2.4 项目建议书的编制、提出及审批过程................................................................11
§2.3 投资的必要性....................................................................................................................11
第 3 章 市场分析与建设规模...........................................................................................................12
§3.1 市场调查............................................................................................................................12
§3.1.1 拟建项目产出物用途调查....................................................................................12
§3.1.2 产品现有生产能力调查........................................................................................12
§3.1.3 产品产量及销售量调查........................................................................................12
§3.1.4 替代产品调查.........................................................................................................13
§3.1.5 产品价格调查.........................................................................................................13
§3.1.6 国外市场调查.........................................................................................................13
§3.2 市场预测............................................................................................................................13
§3.2.1 国内市场需求预测................................................................................................13
§3.2.2 产品出口或进口替代分析....................................................................................14
§3.2.3 价格预测.................................................................................................................14
§3.3 市场推销战略....................................................................................................................14
§3.3.1 推销方式.................................................................................................................14
§3.3.2 推销措施.................................................................................................................15
§3.3.3 促销价格制度.........................................................................................................15
§3.3.4 产品销售费用预测................................................................................................15
§3.4 产品方案和建设规模.......................................................................................................15
§3.4.1 产品方案.................................................................................................................15
§3.4.2 建设规模.................................................................................................................15
§3.5 产品销售收入预测............................................................................................................16
第 4 章 建设条件与厂址选择...........................................................................................................17
§4.1 资源和原材料....................................................................................................................17
§4.1.1 资源评述.................................................................................................................17
§4.1.2 原材料及主要辅助材料供应................................................................................17
§4.1.3 需要作生产试验的原料........................................................................................18
§4.2 建设地区的选择................................................................................................................18
§4.2.1 自然条件.................................................................................................................18
§4.2.2 基础设施.................................................................................................................19
§4.2.3 社会经济条件.........................................................................................................19
§4.2.4 其它应考虑的因素................................................................................................19
§4.3 厂址选择............................................................................................................................20
§4.3.1 厂址多方案比较....................................................................................................20
§4.3.2 厂址推荐方案.........................................................................................................21
