网络营销从
网络营销从
4
4
P
P
到
到
4
4
C
C
传统的
传统的
4
4
P
P
Product, Price, Place, Promotion
Product, Price, Place, Promotion
转到
转到
4
4
C:
C:
Consumer
Consumer
’
’
s wants and needs
s wants and needs
Cost
Cost
to Satisfy wants and needs
to Satisfy wants and needs
Convenience
Convenience
to buy
to buy
Communication
Communication
- 1
- 2
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