目录
第 1 章 项目概述 ..............................................................................................1
1.1 项目简述...........................................................................................1
1.2 项目介绍...........................................................................................2
1.3 产品与服务.......................................................................................7
第 2 章 市场与竞争分析 ................................................................................16
2.1 市场背景分析.................................................................................16
2.2 产品特色.........................................................................................19
2.3 产品高低端兼备和消费群体 .........................................................20
2.4 总体目标市场规划 .........................................................................20
2.5 竞争分析.........................................................................................21
第 3 章 商业模式 ............................................................................................24
3.1 短期盈利模式.................................................................................24
3.2 中期盈利模式.................................................................................24
3.3 长期盈利模式.................................................................................24
第 4 章 战略和计划 ........................................................................................26
4.1 产品开发:.......................................................................................26
4.2 市场推广:.......................................................................................26
第 5 章 经营管理和运作方案.........................................................................32
5.1 经营与运作.....................................................................................32
