Don't just roll the dice

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What is your product? 15

Perceived value 17

Competitors 27

Fairness 28

Multi user licences 44

Site licences 45

The purchasing process 45

Free 47

Free trials 49

Network effects 41

Bargains 53

Different ways of pricing 55

Choosing the right model 58

Who are your customers? 65

Who are your competitors? 65

How are you going to sell your software? 66

Can you segment your customers, and create versions? 66

How can you bundle your software? 66

Make an informed guess at your price 66

Try it out 66