A Note on Website
Metrics
▪ In April of 2023 Google Analytics, our primary website analytics
platform, had a major upgrade to a system called “Google
Analytics 4”, or “GA4”.
▪ The new and old versions of Google Analytics are not compatible,
and direct comparisons between data stored in each system are
dicult. We’ve included the GA4 metrics and where possible tried
to compare the year on year changes.
