目 录
一、〝飞圈〞营销环境分析 ................................................................2
1〕消费群分析 ...................................................................................2
2〕消费群心理分析 ...........................................................................3
3〕〝飞圈〞产品特点 .......................................................................3
二．〝飞圈〞营销必要性 ....................................................................4
1〕成本回收与实现可连续进展 .......................................................4
2〕行业竞争 .......................................................................................4
3〕增强移动品牌竞争力，增加用户黏性........................................4
三．营销策略 ........................................................................................4
1〕产品策略 .......................................................................................4
2〕品牌策略 .......................................................................................5
3〕渠道策略 .......................................................................................5
4〕价格策略 .......................................................................................5
四．〝飞圈〞营销理念 ........................................................................6
1〕网络营销 .......................................................................................6
2〕整合营销 .......................................................................................7
五．实施方案 ........................................................................................8
