RESEARCH AND IMPLEMENTATION OF ANDROID
CLIENT SOFTWARE OF CRM SYSTEM
ABSTRACT
With the advancement of social informatization, the speed of updating
information and information dissemination in society is getting faster, so the demand
of customers changes all the time. For this reason traditional customer relationship
management is lagging behind relatively for the information processing capacity and
the speed of response, this hinder the development of enterprises. In view of the
current lack of customer relationship management, and connecting with the mobile
Internet technology, we designed and realized a CRM (Customer Relationship
Management) client software based on the Android platform. This software can
provide timely service for the enterprises customer rapidly and efficiently.
Firstly, in view of the demand analysis of the CRM system of a certain enterprise,
we proposes nine services that the system supporting for, they are customers
management, contacts management, sales opportunity management, orders
management, products management, clues management, actions management, the
knowledge base management, schedule management and so on, and at the same time
decomposes the demand function. Secondly, we design the structure for the CRM
system, using the model that combining C/S model and MVC. The system is divided
into four-layer structure: the presentation layer, business logic layer, basic services
layer and data layer; and we also divides function module, analyzes each module
business processing procedure of its five function modules, and designs and
implementations each module in detail. Finally, based on the function and
performance test on the CRM system and the client, it verifies the good operation of
each functional module and the efficiency of business processing.
Based on the analysis of the current enterprise mobile application, we designed
UI interface element and bottom functions development, which provides the
normative development mode for the development of other functions. This
