©2012 International Paper Company. All rights reserved.
Revised: January 2012
Brand Guidelines Promotional Items – Introduction
Promotional Items Page 1
All Promotional Items
The International Paper logo may be used on
promotional items such as shirts, coffee mugs, hats,
pens, etc. All promotional items are expected to
include the International Paper logo placed according
to the guidelines.
The following section contains guidelines governing
both how the International Paper logo is applied to
promotional items as well as the relationship of the
International Paper logo to additional information
such as the names of sub-brands, mills, business
units, events, etc.
In order to address various imprinting techniques and
constraints, which differ from one promotional item to
another, we have provided more than one option for
displaying information on certain promotional items.
For example, silk-screening the logo onto a T-shirt
or coffee mug allows for more exibility than does
embroidering the logo onto a dress or golf shirt.
To maintain consistency in how the International
Paper brand is expressed on promotional items,
it is important that you adhere to these guidelines
(i.e. area of isolation, typography, color, etc.).
