Guidelines_090901_condensed_大厂VI品牌视觉标准设计规范_企业品牌手册.pdf

Brand Identity Guidelines

Ver. 01.00

BRAND IDENTITY GUIDELINES

02.01BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION

02.00 CORE ELEMENTS

02.01 The logo

Application

The F-Secure logo should always

been customised for the F-Secure

brand. Always use approved artwork

when reproducing the F-Secure

identity.

See page 02.01.01

for logo variations

See page 02.01.02

for secondary logo

See page 02.02

for minimum space

See page 02.05

for operator co-branding logo

See page 02.05.03

for reseller co-branding logo

See page 02.06

for symbol as icon

The F-Secure logo consists of seven specially drawn letterforms and a symbol. These letterforms/symbol and their

relationships must never be altered or modified in any way. The F-Secure logo is most effective when positioned in

clear space, which helps to protect its integrity. The logo must always be reproduced in Pantone color unless

the application requires a four-color process or single color black.

SymbolLogotype

F-Secure logo

BRAND IDENTITY GUIDELINES

02.00 CORE ELEMENTS

02.01.01 Logo variations

Color logos

The Pantone logo [A] is the

preferred and primary logo.

Use it whenever possible.

There is a 4-color (CMYK)

version of the logo available

for process color applications.

If a colored background

If it is not possible to stitch the logo

with gradients, please use version [C].

The 1-color logo in Pantone 659 for

dark backgrounds and 661 for light

backgrounds [D], can be used on

signage and in 1-color productions.

Black and white logo

A grey-scale version of the logo

[E] is available for use on black

and white productions

See page 02.01

for logo

See page 02.01.02

for secondary logo

See page 02.02

for minimum space

around the logo

See page 02.03

for incorrect use of logo

See page 02.04

See page 02.06

for symbol as icon

E.

F.

D.

C.

Color logos