Novartis Name and Logo Guidelines | v.4 | © Novartis 2015 | www.novartisbrandresource.com
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The Novartis brand is one of the most valuable assets in our organization. Every one of us have a responsibility to protect our
brand and ensure the correct and consistent usage of all our brand elements, rst and foremost, our logo. The Novartis logo is
our signature and conrmation that we stand behind all our communications and actions.
The Novartis logo – its design elements, colors, and tagline – are trademarked. The logo cannot be altered in any way.
– The logo is comprised of the icon symbol and the house mark which is the Novartis name.
– The logo must be used in its entirety and cannot be separated (icon symbol + house mark always appear together)
– The logo cannot be integrated into any other names or logos, internal or external, because this is considered an alteration
and also creates a redundancy as the Novartis logo must appear on all communications and collaterals.
– The Novartis name or parts of it (e.g. Nova) cannot be used for internal or external names or logos.
Novartis logos with descriptors (e.g. Pharmaceuticals):
– Are subject to the same guidelines and governance as the Novartis logo
– Only the ofcial Novartis logo with descriptors found on the brand resource site are approved for use
– Any new Novartis logo with descriptor must be submitted to the Novartis Brand Team at nbr@novartis.com and approved by the ECN
– For joint communication between entities with logos with descriptor (e.g. Novartis Pharmaceuticals and NIBR) use Novartis logo only
– For special treatment for congresses only, please see page 8
Third party logo usage guidelines have been developed to limit usage in order to protect and preserve the strength of our brand.
Novartis logo in white band must always be applied to all product packaging and collaterals as well as disease ed communication.
Domain name guidelines allow for the use of “Novartis” in URLs for the corporate website (novartis.com) and Novartis with an
ofcial descriptor (e.g. novartispharmaceuticals.com, novartisoncology.ch) only. Novartis together with terminology other than an
ofcial descriptor is not permitted (e.g. xxxnovartis.com or novartispharmaceuticalsxxx.com is not permitted).
Internal and external logo standards have been set purposely high to limit their incidence in order to maintain maximum impact
for the ofcial Novartis logos, achieve more consistency for the Novartis brand, and minimize costs.
– We limit the incidence of additional logos to avoid competing with and taking attention away from the Novartis logos, thus
diluting the Novartis brand.
– Logos are not allowed for departments, franchises, functions or programs. They should be referenced as text only in our house
font (News Gothic MT) and all internal and external communications must comply with the Novartis brand guidelines
(e.g. colors, visual style, appropriate application of Novartis logos, etc.).
– The only two approved exceptions are for the “Be Healthy” and “Diversity & Inclusion” logos.
– Requests for new logo exceptions must be approved by the Novartis brand team at nbr@novartis.com
Requests must be submitted at the concept stage to avoid any unnecessary investment in artwork development.
– Logos are allowed for product brands and disease education campaigns.
Novartis Brand Resource
For guidelines, templates, images, logo
les, color denitions and other corporate
brand-related information, visit the Novartis
Brand Resource (NBR) website:
novartisbrandresource.com
For corporate brand-related questions
and design reviews, please contact the
NBR helpline:
nbr@novartis.com
1 Guidelines overview
