All collateral material MUST be reviewed and approved by Porsche Cars Canada for Co-op
compliance and approval. At the time of these brand guidelines, the main contact at Porsche Cars
Canada was Jennifer Cooper (647-283-4243 or jennifer.cooper@porsche.ca).
Brand Promise
The Policaro Automotive Family promise is a simple one: We provide excellence in all of
our automotive services. We recognize that customer satisfaction hinges on the consistent
delivery of exceptional purchase and service experiences. We know that the success and
future growth of our business depends on our ability to deliver what we promise. We believe
that quality without compromise allows us to build, operate and maintain the highest quality
automotive dealerships in our industry. We support and respect the communities we serve,
becoming partners in effecting positive change in those communities. And we live by the
highest standards of professional ethics, honesty and integrity.
We promise this and we deliver the same.
This promise carries into how our brand is represented.
The Porsche brand has earned
it’s iconic status for impeccable
craftsmanship and rich heritage
by being true to the brand.
Being the most prestigious
automotive brand in the world
requires a special discipline and
promise to ensure the brand
guidelines reflect this passion
and attention to detail.
Porsche Centre Oakville
DO NOT ATTEMPT TO REPRODUCE OR
RECREATE THIS LOGO IN ANY WAY.
ALWAYS USE PROVIDED DIGITAL ART FILES.
