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Establishing a Framework for Business Communication
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2016-09-28
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Establishing a Framework for Business Communication
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LEHMAN / DUFRENE
Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Establishing a
Framework
for Business
Communication
Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
1 Dene communication and describe the value
for communication in business.
2 Explain the communication process model and
the ultimate objective of the communication
process.
3 Discuss how information ows in an
organization (formally and informally;
downward, upward, and horizontally; and
through various levels).
4 Explain how legal and ethical constraints,
diversity challenges, changing technology,
and team environment act as contextual
forces that inuence the process of business
communication.
Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
What is communication ?
Denition1:
Denition2: !"
Denition 4:
Denition3:
Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
The basic purposes of communication
4
Inform persuade
Entertain
Purposes of
Communicaon
Copyright ©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Communication types
Nonverbal communica)on
Verbal communica)on
Non-verbal communicaon is usually understood as the
process of sending and receiving wordless messages.
It includes apparent behaviors such as facial
expressions, eye contact, touching, and tone of voice, as
well as less obvious messages such as dress, posture and
distance between two or more people.
Oral communicaon
Wri#en communicaon
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