Data Mining Cookbook (Wiley)
Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questionsIn order to find new ways to improve customer sales and support, and aswell as manage risk, business managers must be able to mine companydatabases. This book provides a step-by-step guide to creating andimplementing models of the most commonly asked data mining questions.Readers will learn how to prepare data to mine, and develop accuratedata mining questions. The author, who has over ten years of datamining experience, also provides actual tested models of specific datamining questions for marketing, sales, customer service and retention,and risk management.