第四章工程投标决策和投标策略.pptx

第四章

工程投标决策和投标策略

Chapter 4

Decision-making in construction project

tender

And the strategies in the tender

Introductions of this chapter

• 教学提示，Notes for teaching：

• 投标人为达到中标及中标后获得好的经济效益的目的，必须进行

project decision making have “the judication by ‘ the eight

standards’”， the linear programming，and “decision-make tree “

analysis or the diagram analysis。 投标人在递交投标文件前应制定

相应的投标决策和报价技巧，以提高中标的可能性并获得较好的经济

效益。A tender must make up a series of relative decision and the

tactics of certainty of the price before the book of tender is given out

so as to heighten the probability of winning a tender and to gain a

good economic efficiencies。

• 本章要求学生了解投标决策的概念、投标决策的

巧。 secondly we must master the methods

often used in decision-made for a tender, master

the common tenders’ strategies and tactics in

making decision of certainty of price.

• 4。1.1 the notion of the tender decision-

making

• 又称为工程投标的战略决策，即依据企业

战略目标，对工程投标中一系列重大全局

性问题，作出理性决定。The strategies

decision-made in a tender，is to decide