中国电信企业数据模型
中国电信企业数据模型
3.0
3.0
中国电信股份有限公司上海研究院
文档编号:
中国电信企业数据模型 3.0
二〇二二二〇二二年六月
目 录
第 1 章 文档说明.....................................................................................................................................1
1.1 编制说明.......................................................................................................................................1
1.2 适用范围.......................................................................................................................................1
1.3 文档结构.......................................................................................................................................1
1.4 起草单位.......................................................................................................................................1
1.5 解释权...........................................................................................................................................2
第 2 章 概述.............................................................................................................................................3
2.1 目标和作用...................................................................................................................................3
2.2 修订内容简介...............................................................................................................................4
2.3 数据模型概念...............................................................................................................................7
2.3.1
概念模型
...............................................................................................................................7
2.3.2
逻辑模型
...............................................................................................................................7
2.3.3
物理模型
...............................................................................................................................7
2.4 建模原则.......................................................................................................................................8
2.5 维护原则.......................................................................................................................................8
2.6 建模方法论...................................................................................................................................8
第 3 章 EDM3.0 框架...........................................................................................................................10
3.1 主题域(LEVEL0)....................................................................................................................10
3.2 一级分解(LEVEL1)................................................................................................................11
3.3 二级分解(LEVEL2)................................................................................................................12
3.3.1
参与人主题域
.....................................................................................................................12
3.3.2
产品主题域
.........................................................................................................................13
3.3.3
帐务主题域
.........................................................................................................................13
3.3.4
营销主题域
.........................................................................................................................14
3.3.5
事件主题域
.........................................................................................................................14
3.3.6
地域主题域
.........................................................................................................................15
第 4 章 概念模型...................................................................................................................................16
4.1 参与人主题域.............................................................................................................................16
4.1.1
核心概念
.............................................................................................................................16
4.1.2
参与人层面
.........................................................................................................................20
4.1.3
客户层面
.............................................................................................................................21
4.1.4
合作伙伴层面
.....................................................................................................................23
4.1.5
竞争对手层面
.....................................................................................................................25
4.1.6
员工层面
.............................................................................................................................26
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中国电信企业数据模型 3.0
4.1.7
协议层面
.............................................................................................................................27
4.2 产品主题域.................................................................................................................................28
4.2.1
核心概念
.............................................................................................................................28
4.2.2
产品规格层面
.....................................................................................................................31
4.2.3
销售品规格层面
.................................................................................................................32
4.2.4
产品实例层面
.....................................................................................................................33
4.2.5
销售品实例层面
.................................................................................................................34
4.2.6
营销类资源层面
.................................................................................................................35
4.3 帐务主题域.................................................................................................................................36
4.3.1
核心概念
.............................................................................................................................36
4.3.2
帐户层面
.............................................................................................................................40
4.3.3
帐目层面
.............................................................................................................................41
4.3.4
支付层面
.............................................................................................................................42
4.3.5
余额管理层面
.....................................................................................................................43
4.3.6
欠费处理层面
.....................................................................................................................44
4.3.7
定价计划层面
.....................................................................................................................45
4.3.8
摊分层面
.............................................................................................................................46
4.4 市场营销主题域.........................................................................................................................47
4.4.1
核心概念
.............................................................................................................................47
4.4.2
市场计划层面
.....................................................................................................................49
4.4.3
营销活动层面
.....................................................................................................................51
4.4.4
销售机会层面
.....................................................................................................................53
4.4.5
销售活动层面
.....................................................................................................................55
4.4.6
渠道层面
.............................................................................................................................56
4.4.7
责任对象层面
.....................................................................................................................57
4.4.8
品牌
/
客户俱乐部层面
........................................................................................................58
4.5 事件主题域.................................................................................................................................59
4.5.1
核心概念
.............................................................................................................................59
4.5.2
事件层面
.............................................................................................................................61
4.5.3
客户交互事件层面
.............................................................................................................62
4.5.4
内部业务事件层面
.............................................................................................................65
4.6 地域主题域.................................................................................................................................67
4.6.1
核心概念
.............................................................................................................................67
4.6.2
地域层面
.............................................................................................................................68
4.6.3
行政区域层面
.....................................................................................................................69
4.6.4
电信管理区域层面
.............................................................................................................70
第 5 章 逻辑模型...................................................................................................................................72
5.1 参与人主题域.............................................................................................................................72
5.1.1
参与人层面
.........................................................................................................................72
5.1.2
客户层面
.............................................................................................................................73
5.1.3
竞争对手层面
.....................................................................................................................74
5.1.4
合作伙伴层面
.....................................................................................................................75
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中国电信企业数据模型 3.0
5.1.5
员工层面
.............................................................................................................................77
5.1.6
协议层面
.............................................................................................................................78
5.2 产品主题域.................................................................................................................................79
5.2.1
产品规格层面
.....................................................................................................................79
5.2.2
销售品规格层面
.................................................................................................................80
5.2.3
产品实例层面
.....................................................................................................................82
5.2.4
销售品实例层面
.................................................................................................................83
5.2.5
营销类资源
.........................................................................................................................84
5.3 帐务主题域.................................................................................................................................85
5.3.1
帐务层面
.............................................................................................................................85
5.3.2
定价计划层面
.....................................................................................................................86
5.4 市场营销主题域.........................................................................................................................87
5.4.1
市场计划层面
.....................................................................................................................87
5.4.2
营销活动层面
.....................................................................................................................88
5.4.3
销售机会层面
.....................................................................................................................90
5.4.4
销售活动层面
.....................................................................................................................91
5.4.5
渠道层面
.............................................................................................................................91
5.4.6
责任对象层面
.....................................................................................................................92
5.4.7
品牌层面
.............................................................................................................................94
5.5 事件主题域.................................................................................................................................95
5.5.1
客户交换事件层面
.............................................................................................................95
5.5.2
订单
-
定单层面
....................................................................................................................96
5.5.3
计费事件层面
.....................................................................................................................99
5.6 地域主题域.................................................................................................................................99
5.6.1
行政区域层面
.....................................................................................................................99
5.6.2
电信管理区层面
...............................................................................................................100
第 6 章 案例验证.................................................................................................................................101
6.1 客户资料管理...........................................................................................................................101
6.1.1
验证目的
...........................................................................................................................101
6.1.2
场景描述
...........................................................................................................................101
6.1.3
参考实现
...........................................................................................................................103
6.2 积分、信用度...........................................................................................................................107
6.2.1
验证目的
...........................................................................................................................107
6.2.2
场景描述
...........................................................................................................................107
6.2.3
参考实现
...........................................................................................................................109
6.3 品牌标签及统计.......................................................................................................................116
6.3.1
验证目的
...........................................................................................................................116
6.3.2
场景描述
...........................................................................................................................116
6.3.3
参考实现
...........................................................................................................................118
6.4 客户服务协议、销售品协议...................................................................................................121
6.4.1
验证目的
...........................................................................................................................121
6.4.2
场景描述
...........................................................................................................................121
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6.4.3
参考实现
...........................................................................................................................123
6.5 合作伙伴管理、营销...............................................................................................................127
6.5.1
验证目的
...........................................................................................................................127
6.5.2
场景描述
...........................................................................................................................127
6.5.3
参考实现
...........................................................................................................................129
6.6 竞争对手...................................................................................................................................131
6.6.1
验证目的
...........................................................................................................................131
6.6.2
场景描述
...........................................................................................................................132
6.6.3
参考实现
...........................................................................................................................133
6.7 三户关系...................................................................................................................................136
6.7.1
验证目的
...........................................................................................................................136
6.7.2
场景描述
...........................................................................................................................136
6.7.3
参考实现
...........................................................................................................................136
6.8 营销类资源...............................................................................................................................139
6.8.1
验证目的
...........................................................................................................................139
6.8.2
场景描述
...........................................................................................................................139
6.8.3
参考实现
...........................................................................................................................140
6.9 协议优惠...................................................................................................................................143
6.9.1
验证目的
...........................................................................................................................143
6.9.2
场景描述
...........................................................................................................................143
6.9.3
参考实现
...........................................................................................................................144
6.10 我的 E 家.................................................................................................................................146
6.10.1
验证目的
.........................................................................................................................146
6.10.2
场景描述
.........................................................................................................................146
6.10.3
参考实现
.........................................................................................................................148
6.11 组合产品.................................................................................................................................152
6.11.1
验证目的
.........................................................................................................................152
6.11.2
场景描述
.........................................................................................................................152
6.11.3
参考实现
.........................................................................................................................152
6.12 内容表示.................................................................................................................................154
6.12.1
验证目的
.........................................................................................................................154
6.12.2
场景描述
.........................................................................................................................154
6.12.3
参考实现
.........................................................................................................................155
6.13 信息集成产品.........................................................................................................................156
6.13.1
验证目的
.........................................................................................................................156
6.13.2
场景描述
.........................................................................................................................156
6.13.3
参考实现
.........................................................................................................................157
6.14 来显订购.................................................................................................................................159
6.14.1
验证目的
.........................................................................................................................159
6.14.2
场景描述
.........................................................................................................................159
6.14.3
参考实现
.........................................................................................................................160
6.15 销售品定价参数、对象.........................................................................................................162
6.15.1
验证目的
.........................................................................................................................162
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