云计算业务营销策略探讨——以浪潮集团为例.doc

云计算业务营销策略探讨——以浪潮集团为例

摘要

电脑的快速发展为各种类型的经济活动的开展创造了一个良好的环境，从

目前的实际发展来看，国内外在相关的领域范围内进行了积极的尝试，借助技

术发展实现经济社会提升，在众多的技术中云计算是非常重要的，通过专业化

的现代意义上的营销能够将原有的经济发展方式有效融合在一起，从而建立一

种现代意义上的经济运行方式。云计算的出现是现代经济社会发展的一种必然

趋势，不同类型的计算营销方式在实际中产生的影响是有着一定的差异性的，

种类型的高新技术不断出现，为了在这种发展环境中取得一定的优势，就要借

助云计算的快速发展，这种市场发展环境为浪潮集团的快速发展，创造了一个

良好的经济发展环境，是实现整体质量提升积极保障。在论述的过程中，明确

了浪潮集团发展的特殊性，从市场发展的角度出发进行分析，是实现浪潮集团

进一步发展的基础。

国内外在有关云计算方面进行了系统性的研究，在理论和实践方面都进行

了积极的尝试，通过专业化的分析能够积累众多的研究资料，是实现文章有效

性研究的保障，相关理论研究的开展为文章的进一步发展创造了一个良好的知

识积累，云计算已经成为社会经济发展的一种必然趋势，为了在多样化的现代

经济发展中取得一定的优势，要明确相关工作的开展必须建立在现有的基础资

进行分析是非常重要的。

第四章针对浪潮集团在云计算营销中存在的问题和不足提出了适当的应对

措施，从标准市场发展的全面性出发，制定一种行之有效的营销战略利用方式，

是标准浪潮集团云计算发展的一种积极尝试，从而防止在发展的过程中遇到的

困难和不足，是标准浪潮集团未来发展的一种有效方式。

最后一章对文章的研究进行了系统性的总结，通过对研究中遇到的问题进

行分析，采取的应对措施能够在一定程度上实现标准浪潮集团未来发展的目的，

在一定的程度上实现了浪潮集团的进一步发展，受到相关研究局限性的制约，

在实际中存在着一些问题和不足，影响了整个研究有效性，在后期的研究中，

要针对这些问题进行积极的应对。

of the technology of cloud computing is very important, through the modern

significance of the professional marketing to the original mode of economic

development and effective fusion together, so as to establish a modern way of

economic operation. The emergence of cloud computing is an inevitable trend of

modern economic and social development, and produced by different types of

computing marketing mode in the practical effect is has the certain difference, wave

group in the process of development very seriously with new technology, starting

from the angle of enterprises to standardize the development of, formulated the

effective development strategy, this can in practice to change the structure of the

traditional development, from cloud computing business marketing perspective, to

environment to achieve certain advantages, is necessary to use the rapid development

of cloud computing, market environment for the development of the this is the wave

of the group's rapid development, creating a good economic development

environment and implementation to enhance the overall quality of active protection.

In the process of discussion, it is clear that the particularity of the development of the

wave group, from the perspective of market development for analysis, is the basis for

the further development of the wave group.

At home and abroad related to cloud computing aspects of the systematic study,

in theory and practice are positive attempt, through professional analysis can

accumulate a large number of studies, is the guarantee for the realization of the

Chapter three group of the wave are analyzed, in the cloud computing

technology, the wave of the Group actively carry out activities related to marketing

development, and has made some achievements in practice, but to recognize in

development practice, Inspur Group's cloud computing marketing there are still some

problems and shortcomings, affecting the effective implementation of the late work,

to clarify the objectivity of the existence of related issues in practice, in view of the

difficulties encountered in the development of analysis is very important.

In the fourth chapter, according to the wave of the group in the cloud computing

problems existing in the marketing and appropriate measures are presented in the

paper, from the point of view of the comprehensive development of market

taken to achieve standard wave of the future development of the group in a certain

extent, in a certain extent realized the further development of the wave of the group, is

restricted by related to the limitations of the study and in practice exist some problems

and the insufficiency, the impact of the validity of the study, in the end of the study, to

a positive response to solve these problems.