1.2业绩比较.................................................................................4
2市场分析...........................................................................................4
2.1消费者分析.............................................................................4
2.2竞争者分析 ............................................................................5
2.3营销环境分析 ........................................................................7
2.4SWOT矩阵分析 ....................................................................9
3企业市场定位和目标客户选择 ...................................................10
3.1市场细分 ...............................................................................10
3.2目标客户群的确定...............................................................11
3.3市场定位 ...............................................................................11
4营销策略..........................................................................................11
4.1产品分析 ................................................................................11
4.2营销目标...............................................................................13
4.3服务策略...............................................................................13
4.4促销策略...............................................................................14
5公司展望 .........................................................................................17
