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互联网对券商营业部业务转型的影响.docx
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互联网对券商营业部业务转型的影响.docx
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互联网对券商营业部业务转型的影响
——以银河证券香林路营业部为例
摘 要
网络技术的快速发展,互联网+思维已经成为 很多行业转型的思路。互联网
金融的发展降低了传统券商的佣金率,券商营业部的收入也大大降低,为了提升
营业收入,券商营业部的转型迫在眉睫,本文主要通过分析互联网的快速发展对
券商营业部的影响,探讨在互联网新思维下如何实现营业部的科学转型,并以银
河证券深圳香林路营业部为例,对营业部的传统模式和营业问题进行分析,找出
传统模式下,该营业部存在的问题,对存在的问题进行分析,并对该营业部在营
销渠道的拓展和产品服务的创新提出相关的建议,实现互联网+券商营业部的模
式创新,在佣金率下滑的情况下,提升盈利能力。希望能促进银河证券香林营业
部的业务转型的发展,并对同行业有借鉴意义。
关键词:券商营业部 业务转型 互联网 银河证券香林路营业部
Abstract
The rapid development of network technology, Internet + thinking has
become a lot of industry transformation. The development of the Internet
financial commission rate, reduces the traditional brokers brokerage
business income is greatly reduced, in order to increase revenue,
securities sales department of the transformation is imminent, this
article mainly through the analysis of the rapid development of the
Internet's influence on the securities sales department, to discuss on
the Internet how to realize the scientific transformation of the business
department, under the new thinking with galaxy securities xiang Lin road
sales department in shenzhen as an example, the business department of
the traditional model analysis and operating problems, find out the
traditional mode, the problems of the sales department, on the analysis
of existing problems, and the sales department in marketing channels to
expand and suggestion for the innovation of the products and services,
and realize innovation of the Internet + securities sales department,
under the condition of the commission rate drop, increase profitability.
Hope can promote the galaxy securities, xiang Lin business department of
the development of business transformation, and to be used for reference
in the same industry.
Keywords:Securities sales department Business transformation
Thinking in the Internet
目 录
第一章:绪论....................................................1
................................................................2
................................................................3
................................................................4
第二章:互联网对券商营业部业务转型的影响分析....................5
................................................................6
................................................................7
第三章: 银河证券深圳香林路营业部发展现状及问题.................8
...............................................................9
...............................................................10
...............................................................11
第四章:深圳香林路营业部业务转型的路径.........................12
...............................................................13
...............................................................14
第五章:政策建议...............................................15
参考文献.......................................................16
致谢...........................................................17
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