目录
一、前言....................................................................................................................................3
二、产品构思............................................................................................................................3
（一）产品名称................................................................................................................3
（二）产品类型................................................................................................................3
（三）目标客户................................................................................................................3
（四）主要用途................................................................................................................3
三、设计方案：........................................................................................................................3
（一）产品设计理念：‘...................................................................................................3
（二）产品基本结构介绍................................................................................................3
(三)以下是该产品的结构图.............................................................................................3
（四）产品基本功能及运行介绍：................................................................................3
（五）‘家庭 e 账户”办理方式。 .....................................................................................3
三、账户优势............................................................................................................................3
一）对于客户的优势........................................................................................................3
二）对于银行的优势........................................................................................................3
四、银行盈利方式....................................................................................................................3
五、家庭 E 账户风险分析........................................................................................................3
外部风险............................................................................................................................3
内部风险............................................................................................................................3
法律风险............................................................................................................................3
情感风险............................................................................................................................3
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