目录
一．总论............................................................................................................................................4
1.项目背景................................................................................................................................4
2.项目基本情况........................................................................................................................4
3.研究目的与方法....................................................................................................................5
二、项目宏观环境因素分析............................................................................................................7
1.宏观政策................................................................................................................................7
2.经济因素................................................................................................................................7
3.人口因素................................................................................................................................9
三、项目区域环境因素分析..........................................................................................................10
1.长春市区域环境..................................................................................................................10
2.高新区区域环境..................................................................................................................10
3.项目区域环境......................................................................................................................11
四、项目开发条件分析..................................................................................................................13
1、项目现状............................................................................................................................13
2、地块征用情况....................................................................................................................13
五、项目竞争力分析......................................................................................................................14
1.项目 SWOT 分析....................................................................................................................14
2.项目定位情况......................................................................................................................16
六、建设规模与策划......................................................................................................................18
七、项目开发建设进度安排..........................................................................................................19
1.项目施工组织......................................................................................................................19
2.开发进度计划......................................................................................................................20
八、投资估算与资金筹措..............................................................................................................22
1.投资估算..............................................................................................................................22
2.资金筹措与使用计划..........................................................................................................23
九、财务数据估算..........................................................................................................................24
1.销售收入估算......................................................................................................................24
2.销售成本估算......................................................................................................................24
3.损益状况..............................................................................................................................24
十、财务评价..................................................................................................................................25
1.静态指标..............................................................................................................................25
2.动态指标..............................................................................................................................25
十一、不确定分析..........................................................................................................................26
1.项目的盈亏平衡分析..........................................................................................................26
2.敏感性分析..........................................................................................................................26
十二、费用效益分析......................................................................................................................27
十三、社会分析..............................................................................................................................28
十四、环境评价..............................................................................................................................30
十五、风险分析..............................................................................................................................32
十六、结论及建议..........................................................................................................................35
