目录
摘要 ...................................................................................................................................1
第一章 引言 .....................................................................................................................1
1.1 选题背景 .................................................................................................................................1
1.2 研究目标和意义 .....................................................................................................................2
1.3 研究思路 .................................................................................................................................2
第二章 搜索引擎优化概述 .............................................................................................2
2.1 搜索引擎的工作原理 .............................................................................................................2
2.2 影响网站排名的因素 .............................................................................................................2
2.2.1 内部因素 .....................................................................................................................2
2.2.2 外部因素 .....................................................................................................................2
2.2.3 其他因素 .....................................................................................................................2
2.3 黒帽 SEO 和白帽 SEO ...........................................................................................................2
第三章 中小企业网站 SEO 策略的实施 .......................................................................2
3.1 域名策略 .................................................................................................................................2
4.2 空间策略 .................................................................................................................................2
3.3 页面优化策略 .........................................................................................................................2
3.3.1 遵循 WEB 标准 ...........................................................................................................2
3.3.2 页面代码优化 ..............................................................................................................2
3.3 关键字策略 .............................................................................................................................2
3.3.1 关键字的选择 ..............................................................................................................2
3.3.2 关键字的密度 ..............................................................................................................2
3.3.3 关键字的分布 ..............................................................................................................2
3.4 链接策略 .................................................................................................................................2
3.4.1 链接广泛度 ..................................................................................................................2
3.4.2 导入链接 ......................................................................................................................2
3.4.3 导出链接 ......................................................................................................................2
3.4.4 内部链接 ......................................................................................................................2
3.5 网页静态化策略 .....................................................................................................................2
第四章 中小企业网站 SEO 存在的问题分析 ...............................................................2
4.1 缺乏总体策划 .........................................................................................................................2
