4
Trends
worth watching
HIRING A HYBRID WORKFORCE MEANS SEARCHING FOR MINDSET
The attributes employers are looking for in prospective employees have changed in
interesting ways over the last ve years. We see a pivot toward people who will power
remote workforces (e.g., people who value collaboration, integrity, ethics, and an
openness to diversity). As companies gain condence managing hybrid teams, we
expect they will continue to rene how they interview and test would-be employees.
COMPANIES ARE STILL NOT DATA-DRIVEN WHEN IT COMES TO
RECRUITING
Companies clearly indicate that data-driven recruiting is a priority, but only half
“frequently or always” make Employer Brand marketing decisions that are data-driven.
As hiring needs ramp up in 2022-23, making the argument for bigger budgets
relies on a data-driven approach.
EMPLOYER BRANDING IS CRITICAL TO STANDING OUT AMIDST
TALENT DISRUPTION
Among the WMAE*, 86% call it a top priority — a 15 point jump in just one year. And
among non-WMAE* large companies, 75% cite it as a priority in 2022.
RECRUITMENT MARKETING IN CRISIS
Universum research shows the hiring environment for knowledge workers across
industries is likely to worsen in the next 12 months. 70% of talent leaders say the
hiring environment is getting harder — a record high in the 8 years we have run this
talent leader survey. What’s more, our research shows recruiting budgets are shrinking
in 2022, even for WMAE*s (World’s Most Attractive Employers). This despite the fact
that 58% of WMAE*s say their recruiting needs for the next 12 months will increase.
BUILD VERSUS BUY TALENT? BUILD WINS OUT BY A WIDE MARGIN
Companies are investing heavily in reskilling existing talent and promoting people from
within. It’s a win-win for employers, who can access skills that are in high demand/
low supply, while also building a reputation as a company that invests in talent.
COMPANIES ARE QUICKLY DIVERSIFYING TALENT SOURCES
This means casting a wider net to attract and hire new talent, including hiring more
freelancers, part-timers, and boomerang employees. Plus, companies are looking
beyond the elite colleges and universities, sourcing top talent from mid-tier
schools with promising graduates.
*World’s Most Attractive Employers
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