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In 2018 China’s luxury market exceeded €110 B, 33% of the global market,
and is growing at 6%
Note: Including purchases abroad; Including leather accessories, apparel, watches and jewelry, fragrances and cosmetics
Source: BCG Luxury Market Model
Chinese personal luxury market maintains
5-6% growth CAGR
True luxury Accessible luxury
69%
73%
27%
28%
98
28%
73%
2015
72%
2016 2017
28%
72%
2018
32%
2025F
95
105
111
157-164
+4%
+5-6%
€ B, retail value
