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Overview of data mining
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Overview of data mining. Emphasis is placed on basic data mining concepts. Techniques for uncovering interesting data patterns hidden in large data sets.
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DATA MINING CONCEPTS
AND TECHNIQUES
Marek Maurizio
E-commerce, winter 2011
domenica 20 marzo 2011
INTRODUCTION
Overview of data mining
Emphasis is placed on basic data mining concepts
Techniques for uncovering interesting data patterns hidden
in large data sets
domenica 20 marzo 2011
“GETTING INFORMATION OFF
THE INTERNET IS LIKE TAKING A
DRINK FROM A FIRE HYDRANT”
MITCH KAPOR, FOUNDER OF LOTUS DEVELOPMENT
domenica 20 marzo 2011
MOTIVATIONS
Data mining has attracted a great deal of attention in the
information industry and in society as a whole in recent
years
Wide availability of huge amounts of data and the imminent
need for turning such data into useful information and
knowledge
Market analysis, fraud detection, and customer retention,
production control and science exploration
domenica 20 marzo 2011
EVOLUTION
Data mining can be viewed as a result of the natural
evolution of information technology
Since the 1960s, database and information technology has
been evolving systematically from primitive file processing
systems to sophisticated and powerful database systems
domenica 20 marzo 2011
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