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TABLE OF CONTENTS
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INTRODUCTION………………………………………………………….……… 5
My Background................................................................................................ 6
Chapter 1 – WHY APPS?.……….……………………………………..……… 8
Comparing Industries....................................................................................... 9
You’ll be hooked!............................................................................................. 10
Letting go of “The Norm”................................................................................. 12
Chapter Summary........................................................................................... 13
Chapter 2 – THE “IDEA” MINDSET.…………………………………..……… 16
Keeping your ear to the ground........................................................................ 17
How to come up with ideas............................................................................... 18
Don’t reinvent the wheel................................................................................... 20
Record your ideas............................................................................................ 21
Selecting a Category........................................................................................ 23
Chapter Summary............................................................................................ 26
Chapter 3 – PLANNING.………………………………………………..……… 27
Flow Charts…………........................................................................................ 28
Wireframes....................................................................................................... 29
Monetization Structure..................................................................................... 30
What this means for your contractors.............................................................. 33
Lite, Free and Trial Versions............................................................................ 36
App Analytics................................................................................................... 37
Which platform? .............................................................................................. 38
Chapter Summary............................................................................................ 40
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Chapter 4 – OUTSOURCING…………………………………………..……… 41
Sign up time!.................................................................................................... 42
Posting your ad................................................................................................ 43
The selection process...................................................................................... 49
Chapter Summary............................................................................................ 52
Chapter 5 – THE BUILD PROCESS…………………………………..……… 53
1. Project Initiation…......................................................................................... 54
2. User Interface/Graphics Approval................................................................. 54
3. Functional Demo........................................................................................... 56
4. Testing.......................................................................................................... 58
5. App Completion & Handover........................................................................ 59
6. Upload Assistance........................................................................................ 61
Chapter Summary............................................................................................. 62
Chapter 6 – IN STORE PRESENCE…………………………………..……… 63
The Description……......................................................................................... 64
Keywords………............................................................................................... 65
Screenshots..................................................................................................... 65
Categories………............................................................................................. 67
Chapter Summary............................................................................................ 69
Chapter 7 – MARKETING….…………………………………………..……… 70
Review Websites….......................................................................................... 71
Forums and Blogs........................................................................................... 72
Facebook Connect........................................................................................... 73
Affiliate Advertising........................................................................................... 75
Banner Advertising........................................................................................... 78
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A Dedicated Website........................................................................................ 80
Chapter Summary............................................................................................. 81
Chapter 8 – MONETIZATION…………………………………………..……… 83
Advertisements……........................................................................................... 84
In-App Purchases.............................................................................................. 87
Putting a Price on your App............................................................................... 89
Selling your App for Good.................................................................................. 90
Chapter Summary.............................................................................................. 91
Chapter 9 – MAINTENANCE…………………………………………..……… 92
Reviews……………......................................................................................... 93
Updates…………............................................................................................. 95
Staying in the Loop……................................................................................... 95
Chapter Summary............................................................................................ 96
Chapter 10 – BEFORE I GO.…………………………………………..……… 97
The Multilingual App....................................................................................... 98
Capital Raising…............................................................................................ 99
Other forms of Apps…................................................................................... 100
Summary and Thanks!................................................................................... 101
IMPORTANT
If you haven’t already, please turn to page 103 for a link to
your FREE App Building Tools!
This will give you access to all of the tools that I use
throughout the app building process!
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