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NEGOTIATING
谈判沟通管理
★ 管理者的世界是张谈判桌
★ 谈判动力:需要和需要的满足
� 谈判的要素和种类
� 谈判策略
� 谈判技巧
第一节 谈判的要素和种类
一、谈判活动的基本要素
■ 谈判主体 (参与谈判的当事人)
■ 谈判客体 (谈判的议题及内容)
■ 谈判目的
■ 谈判结果
CHECKLIST: Negotiating Objectives
� What are our objectives? What outcomes do we want?
� Are our objectives specific, timed, and measurable?
� Do we have a fall-back position?
� If we were in their shoes, what would our position be? Do we
know their objectives? If not, how can we find out?
� What demands are they likely to make? What concessions are we
likely to have to give?
� Do they know our objectives? Our fall-back position?
� How much room for manoeuvre is there between our two
positions?
� How strongly are we committed to our objectives as a negotiating
team?
� As representatives, how strongly are our constituents behind us?
� What is the best outcome we can realistically hope for? The worst
we would be prepared to settle for?
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