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企业如何在可持续发展与产品性能迭代之间寻求平衡.pdf
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企业如何在可持续发展与产品性能迭代之间寻求平衡.pdf
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Talking Tech:
Balancing
sustainability
with performance
How are consumer concerns
about the environment impacng
purchasing paerns?
![](https://csdnimg.cn/release/download_crawler_static/86891981/bg2.jpg)
© GfK
Agenda
Meeting the demand and supply challenge
Market snapshot: The trends by category and geography
▪ Tech and durables market by region and category
▪ Impact of COVID-19 on product performance
Sustainability: A new chapter of purpose-driven selling
▪ Consumer attitudes: Sustainability is moving from a niche to core personal value
▪ Why brands need to act - and spotting the opportunities
▪ Performance versus sustainability: bring both worlds together
29-Sep-21 ▪ Talking Tech: Balancing sustainability with performance 3
![](https://csdnimg.cn/release/download_crawler_static/86891981/bg3.jpg)
© GfK
The full picture
Intelligence on the what and the why of shopping behavior
29-Sep-21
Know what is selling, where, when, and at
what price point for tech and durables markets
across the world.
GfK Market Intelligence
Insights on sales from retailers and
resellers to end customers (B2B/B2C).
Purchasing behaviour
Understand values and movaons,
paths to purchase and sales triggers with our
proprietary data sources and advanced analycs.
GfK Consumer Intelligence
Insights on consumer attitudes, trends and shopping
behaviour at all stages of the purchase journey
Consumer atudes
▪ Talking Tech: Balancing sustainability with performance 4
![](https://csdnimg.cn/release/download_crawler_static/86891981/bg4.jpg)
© GfK
Market snapshot:
The trends by
product category
and geography
29-Sep-21 ▪ Talking Tech: Balancing sustainability with performance 5
![](https://csdnimg.cn/release/download_crawler_static/86891981/bg5.jpg)
© GfK
Staying@home sll drives double-digit growth
across sectors. High growth vs. 2020 lockdowns.
Source: GfK Market Intelligence: Sales Tracking, international coverage (excl. North America), USD (NSP) value & growth 2021 vs 2020, CE includes Multifunctional Technical Devices
and SDA includes Personal Diagnostics
29-Sep-21
Information Technologies
14.9% (+26.5%)
Small Domesc Appliances
7.8% (+18.9%)
Consumer Electronics
9.9% (+16.3%)
Major Domesc
Appliances incl. Aircon
20.1% (+26.1%)
Office
2.3% (+11.2%)
Photo
1.2% (+30.9%)
Telecom
43.8% (+29.9%)
$504bn
(+22.7%)
Total sales value
and value growth
% YTD 2021
Sales value USD (NSP) in % (growth rate YoY in %) | YTD July 2021
▪ Talking Tech: Balancing sustainability with performance 6
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