What CRM is and how it
can help your company
How to select the right
CRM system
What to consider when
selecting a CRM vendor
How to measure the success
of your CRM
This guide is designed to answer all the questions that you
may have about this topic.
You can read this guide any way you like: from front to back
or you go straight to the section that interests you most.
We also included some of the best practices and checklists
to help you to decide whether your business is ready for CRM,
understand how it will help you attain your business goals,
and, ultimately, nd the best CRM system for your needs.
So how do you get
started with CRM?
Unfortunately, good customer relationships are not always a
result of just hard work. Companies also need to make use of
modern technologies and tools to help them maximize the
value of their relationships with customers. And this is where
Customer Relationship Management (CRM) comes in.
CRM is both a philosophy and a strategy that centers around
building better relationships with customers. CRM software
enables your business to scale up the process of creating
those relationships.
On a broader level, CRM software gives your business a
better understanding of who your customers are, their needs
and habits, and their overall experience with your business,
from marketing to sales to customer service.
On a more focused level, a CRM software helps your business to
manage contact information in an organized way, making it easy
to follow up on your interactions and activities with customers.
Storing all information in a single location makes it easy for the
entire company to have access to a comprehensive overview of
the customer – be it in the ofce setting or even on the move.
Ultimately, CRM makes it possible to make smart and
better informed decisions about how to improve your
customer relations and how to grow your business.
Building strong, long-term relationships with customers is a top
priority for any business that wants to achieve higher revenue
and faster growth.
INTRODUCTION
