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AIGC 和数字技术前沿的未来思考
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AIGC 和数字技术前沿的未来思考
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Future Reections on AIGC and the
Frontier of Digital Technology
Digital Technology Frontier Course Report
Yuchen Hu
2023.4.30
Data analysis
01
Process Learning
Main ways
Dene Key
Words
Interpret
abstract
concepts
Dene
indicators
Break down
Determine the
research direction
Organize your
thoughts
Dimensions
=perspectives
Deconstruction =
dimensions 1+2+...
1. What is Data
Classifying Through Data: User Data (Who),
Behavioral Data (What They Did), Product-
Related Data (What Results Were Produced
2.Through 5W2
What、When、Where、Who、Why、Ho
3.Goal Decomposition Mind Ma
Building a Metric System: Approach to
Creating First-Level, Second-Level, and Third-
Level Mind Maps
01
Application Scenarios of Data Analysis – Illustrated
with the Gaming Industry
Information Source: Public Speech by Supercell, a game
compan
Supercell is an independent game studio based in Finland,
renowned for games such as Clash of Clans, Boom Beach,
Clash Royale, and Brawl Stars. These games have collectively
surpassed 5 billion downloads, with each game generating
revenue exceeding 1 billion USD.
Main Task:
Leveraging extensive data collection and
feedback to oer data insights aids in validating
designers' ideas and judgments, adjusting
expectations, and controlling the scale.
Simultaneously, approaching the situation from a
user's perspective helps the team consider what
opportunities they might have overlooked.
Identifying aspects that are worth attention but
may have been disregarded can inspire the team,
bring forth new ideas, and uncover fresh
opportunities.
Create
opportu
nities
Gain
insights
Collect
Data
Source:Game Job Fair Autumn 202
Data analysis
01
The assistance of data analysis in
game teams
Problem-solving in practice
Source:Game Job Fair Autumn 202
As a pivotal link in the game team, it plays a crucial role in
positioning, design, and operational aspects throughout the
stages of game development, from early development to release.
During an esports competition, the game planner noticed no
card deployment by professional players in the initial 30
seconds, prompting consideration for game design
adjustments. However, a data analyst, after analyzing start
times for almost all battles and creating a distribution chart,
identied this instance as an outlier, preventing unnecessary
focus on a non-issue.
Data analysis
01
Core Purpose
Supercell's game analysis ensures accessible and readable
data, aiding planners, data scientists, developers, or players
in validating game observations. It prioritizes issues, scales
appropriately, and uncovers opportunities for informed decision-
making. The goal is to optimize player experiences, ensuring
lasting enjoyment for all, regardless of their game stage or
relationship.
The assistance of data analysis in
game teams
Data analysis
Source:Game Job Fair Autumn 202
User journeys determine the signicance of a
game. Data analysis, involving the study of extensive
data, interprets player behavior at various stages in
the user journey. The insights are then shared with
the team in an easily digestible format.
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