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The Business Value of Flutter Flutter 的商业价值.pdf
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The Business Value of Flutter Flutter 的商业价值.pdf
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The Business
Value of Flutter
JULY 2023
How switching to a single codebase reduces the cost, effort,
and time to bring beautiful digital experiences to market.
When you glance around an airport, café, or train station and
see almost everyone staring down at their phones, it’s hard to
believe that it has been less than 20 years since smartphones
were introduced into the world. Phones are globally ubiquitous,
and organizations of all types offer mobile applications as a
key touchpoint in their overall customer experience.
For most organizations, mobile applications are a critical
part of an overall customer experience. For others, mobile
applications are one touchpoint among many others,
including web, desktop applications, and even embedded
systems, such as smart homes and smart cars.
But for almost all businesses and organizations today,
software applications are a necessary element of how they
do business and a critical part of their overall customer
experience.
Source: StatCounter ©Statista 2023
1
Software Drives Delightful Customer Experiences
The Business
Value of Flutter
More at verygood.ventures
How switching to a single codebase reduces the cost, effort, and
time to bring beautiful digital experiences to market.
Top brands are
choosing Flutter
What does it mean when
the top performers in
many industries are
moving to develop with
Flutter? From BMW to
Alibaba, early adopters are
seeing the value Flutter
brings to their business.
Building and managing multiple digital experiences
for multiple touchpoints and platforms is costly
and time consuming. The CTO of a smart home
product company described a typical development
experience thus:
“We had been struggling with the problem of
maintaining multiple teams and multiple platforms
– iOS and Android were two separate teams. Our
standard procedure is to kick off an app in iOS, and
when that is 70% done, we fire up an Android team.
This approach results in higher cost, more delays,
and the core functionality such as Bluetooth has its
quirks on each platform. We wanted a way to get
out of this hole.”
This experience is not uncommon – we have come
to accept that in most instances we need to offer
customers an Android and iOS application, as
well as a web app, and perhaps even customer
experiences for custom hardware such as smart
connected devices.
Enter Flutter
Flutter is an open source framework from Google,
which allows you to deploy beautiful Android, iOS,
web, desktop and embedded applications from
a single codebase. It meets the promise of “write
once, run everywhere.” Flutter applications are
2More at verygood.ventures
To reach your customers in most
markets, you need to offer Android
and iOS apps, and also a Web browser-
based experience.
built in Dart, an open source language with similar
syntax to Java and C#, making it easy to learn for
application developers. Flutter compiles to native
machine code for each target platform which
means the applications run fast, look great and feel
like a native application to users.
See https://flutter.dev/ for more details.
Does it really write once
and run everywhere?
The promise of platform-agnostic software is
almost as old as the technology industry, but
the idea of “write once, run everywhere” was
popularized by Sun Microsystems in their 1995
marketing campaign for Java. Fast forward to
the mobile era, and developers with experience
of React Native or Xamarin may be skeptical
of cross-platform application development
frameworks due to the performance hit.
However, because Flutter apps are compiled
into native code, it performs better than those
that are run in a JavaScript engine. In fact,
most Flutter applications provide smooth
performance that is indistinguishable from
native applications. While many software
frameworks have developer communities,
Flutter’s developer community is one of the
most popular, active, and thriving.
VERY GOOD VENTURES Whitepaper : The Business Value of Flutter
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