Marketing Guide For Quantum Technology Companies
03
The first step in any strategy is to understand the external environment
where you operate: the factors outside of your control that are affecting
you. This understanding underpins the decisions and strategies which
ground your communication. It is a cliché, but you wouldn't sell sand in the
Sahara.
Political: Subsidies, public spending, policy changes, and fund
Economic: National and industry forecasts, the private investment
landscape, the breakdown of your business customers in each nation
and their trajector
Socio-Cultural: How your prospective and current business clients
operate, and what are they driven b
Technological: Direct and tangent technologies currently and likely to
affect your busines
Legal: Laws and regulations related and will be related to your busines
Environmental: Your Environmental, Social, and Governmental (ESG)
strateg
Global Risks & Opportunities: Stability of global supply chains that
affect you: trade agreements, tariffs, or trading bans
Direct Competitors: Companies that solve the same
problem as yo
Indirect Competitors: Companies that solve the same
problem as you but aren't using your methods to do s
Suppliers: How the suppliers in your industry steer
and affect your busines
Industry Clusters: Map current and future quantum
technology ecosystems you should connect with,
whether academic, commercial, manufacturing, or
research
Strategy & Vision: Where do you want your business to be in 3-5
years? And why are you doing what you are doing
Financial Performance: How healthy is your financial situation now and
in the near and far future
Stakeholders: Which entities hold a stake in your company (employees,
media, academia, national labs, and so on), and how do they influence
your business
Innovation: What future developments, patents, and new solutions are
you expected to reside over?
Step
1.
The Perspective
H
igh-Level
M
acroeconomic
M
icroeconomic
M
esoeconomic
