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埃森哲内部的PPT制作指南
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Producing Presentations
A Style Guide
Quick Presentation Toolkit
Version 4.0
QPT Presentation Guidelines
0
© 2004 Accenture. All rights reserved.
Contents
Introduction
General Style Guidelines
Layout of Slides
Additional Presentation Elements
Large Audience Presentation Guidelines
Writing Guidelines
QPT Presentation Guidelines
1
© 2004 Accenture. All rights reserved.
QPT has been developed to redirect the effort involved in creating
presentations at developing content - not formatting slides
• A report from Accenture should impress not only by its content but also by the excellence
of its presentation. Audiences should not doubt our global leadership, our attention to
detail and our commitment to quality
• Common attributes of the new brand management system are: simplicity, clarity,
directness and elegance
• QPT and these guidelines have been developed to meet the following objectives:
– To allow the time and effort involved in creating presentations to be directed at
developing content - not at formatting slides
– To ensure that proposals, reports and other PowerPoint-based products at Accenture
are clear, concise and of the highest quality
– To communicate a consistent brand identity to our clients and the world. Expressing
ourselves consistently to our audiences helps us protect our brand and its world-class
equity
• These guidelines offer a consistent design which can be applied in most situations.
However, there will always arise occasions when variations are required
Why QPT can help you
Note: QPT is the next phase in the evolution of what was formerly known as ASG Strategy Toolkit, and is now aligned with Creative Services globally
QPT Presentation Guidelines
2
© 2004 Accenture. All rights reserved.
Different circumstances require different types of presentations. QPT
supports the desk and on-screen types
Three Types of Presentations
• Only guidelines provided
by QPT
• Some toolbar commands
• Large audiences (10-100)
• Beamer or overhead slides
• Should not be handed out (slides are not self
-explanatory)
• Generally prepared by Graphics/Creative
Services
Large audience
presentation
• One QPT template
• All toolbar commands
• Small and medium-sized audiences (<20)
• Beamer/overhead slides or on-screen
• Can be handed out, but template is not
optimized for black & white prints
• Each slide should be self-explanatory
• Generally prepared by the project team
On-screen
presentation
• Four QPT templates
(A4/Letter,
Basic/Intermediate)
• All toolbar commands
• Small audience (<8)
• Handout, i.e. template optimized for black &
white prints
• Each slide must be self-explanatory
• Generally prepared by the project team
Desk presentation
Supported by QPT?CharacteristicsType
QPT Presentation Guidelines
3
© 2004 Accenture. All rights reserved.
This document explains the guidelines for presentations and provides
examples which can be adapted
• General style guidelines for desk and on-screen presentations
• Layout guidelines for
– Covers
– Section dividers
– Text pages
– Graphs and charts
– Visuals
– Photographs
– Case studies and credentials
• Guidelines for large audience presentations
• Writing Guidelines including
– Usage of language
– Creating a storyline
– Usage of grammar
Contents of this Document
QPT Presentation Guidelines
4
© 2004 Accenture. All rights reserved.
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