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藏经阁-Rebuilding Web Tracking Infrastructure for Scale.pdf
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2023-09-02
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藏经阁-Rebuilding Web Tracking Infrastructure for Scale.pdf
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Rebuilding Web Tracking
Infrastructure for Scale
Stephen Oakley
Principal Engineer
Marketo
What is Marketo?
Page 3
Marketo Proprietary and Confidential | © Marketo, Inc. 3/3/2017
What is Web Tracking at Marketo?
• Ingest web page visits and clicks on customer’s website
• Trigger campaigns in response to web activity
• Trigger real-time personalization of web experience
• Provide lead level analytics for known leads
• Provide aggregate analytics for all lead activity
• Typically known leads < 10 % of all traffic
Page 4
Marketo Proprietary and Confidential | © Marketo, Inc. 3/3/2017
Legacy Web Tracking Infrastructure
Page 5
Marketo Proprietary and Confidential | © Marketo, Inc. 3/3/2017
Legacy Web Tracking Infrastructure
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