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Expatriate management: Comparison of MNCs across four parent countries A 145 Expatriate Management: Comparison of MNCs Across Four Parent Countries Richard B. Peterson ! Nancy K. Napier ! Won Shul-Shim Executive Summary This article reports the results of a study of expatriate management and headquar- ters–subsidiary relations in 29 American, British, German, and Japanese multina- tionals and a sample of 46 of their foreign subsidiaries based on face-to-face and telephone interviews with
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A
145
Expatriate Management:
Comparison of MNCs Across Four Parent
Countries
Richard B. Peterson ! Nancy K. Napier ! Won Shul-Shim
Executive Summary
This article reports the results of a study of expatriate management and headquar-
ters–subsidiary relations in 29 American, British, German, and Japanese multina-
tionals and a sample of 46 of their foreign subsidiaries based on face-to-face and
telephone interviews with key international HR, subsidiary HR, and subsidiary
managing directors. We found that earlier studies, heavily weighted with U.S. multi-
nationals, cannot necessarily be applied to expatriate management experiences of
other national industrial countries. Also, expatriate management is more similar for
American and British MNCs, while both German and Japanese multinationals in
our sample had fairly distinct systems of using expatriates in their foreign subsidiaries.
Thus, we can discuss at least three fairly distinct models of expatriate management
and corporate-foreign-subsidiary control. ˙© 2000 John Wiley & Sons, Inc.
n emerging literature focuses on the area of expatriate management and the rela-
tionship between multinational corporations (MNCs) and their international
subsidiaries and joint ventures (Dowling, Schuler, & Welch, 1994). As compa-
nies continue to expand beyond their headquarters’ country, these issues have
growing importance to management and government leaders.
We define expatriate management as those issues relating to the use of parent-
country nationals (PCNs) and third-country nationals (TCNs) in foreign sub-
Richard B. Peterson is Professor of management at the University of Washington Business
School. Nancy K. Napier is Professor in the College of Business Administration and Economics
at Boise State University. Won Shol-Shim is Associate Professor at Hanyang University in South
Korea.
Thunderbird International Business Review, Vol. 42(2) 145–166 • March–April 2000
© 2000 John Wiley & Sons, Inc.
This first author wishes to express his appreciation to the University of Washington-CIBER Program, operated with
funding from the U.S. Office of Education, for our ability to interview the corporate and foreign subsidiary officials. The
views expressed are those of the authors, not the U.S. Office of Education.
sidiaries of MNCs. We look at the history of the specific multina-
tionals’ use of expatriates, as well as the present and likely use of expa-
triates. We also address such issues as the selection, compensation,
training, appraisal of performance, and career management of the
expatriate staff by national ownership. The major intent of our
research is to test the generalizability of expatriate management
across four national sets of industrialized multinationals. By so doing,
we can understand better what similarities and differences, if any,
exist based on the different national ownerships of multinational cor-
porations.
This article reports the results of semistructured interviews with cor-
porate-level IHRM staff of 29 British, German, Japanese, and
American MNCs, as well as key local HR and executive staff of a sam-
ple of 46 international subsidiaries in eight countries. We begin by
discussing briefly the research literature on expatriates. Next, we pre-
sent the research design and methodology. The third section high-
lights the key findings of our study. Finally, we discuss the
implications of our findings.
LITERATURE REVIEW
There are two major streams of research focusing on the broad area
of expatriates and expatriate management. The first research stream
centers on the expatriate and his or her family before, during, and
after repatriation. A large number of studies have been published in
this area over the past 40 years.
Representative studies that focus on the individual expatriate include
the following: practical steps to succeed as an expatriate (e.g.,
Mendenhall & Oddou, 1988; Tu & Sullivan, 1994); repatriation
(Napier & Peterson, 1991; Harvey, 1989); turnover (Birdseye &
Hill, 1995); loyalty (Banai & Reisel, 1993); career-management
issues (Feldman & Thomas, 1992); and success (Black & Porter,
1991; Boyacigiller, 1990).
The second stream is directed at policies and practices of multina-
tional corporations that relate to expatriation. Specific studies
include: selection and/or training (Brewster & Pickard, 1994;
Mendenhall, Dunbar, & Oddou, 1987; Ronen, 1986; Tung, 1981,
1982, 1988); expatriate compensation (Bonache & Fernandez,
1997; Reynolds, 1997); and support for expatriates (Marlias,
Hanson, & Hook, 1995).
Richard B. Peterson ! Nancy K. Napier ! Won Shul-Shim
146
Thunderbird International Business Review • March–April 2000
More general studies of multinational policies and procedures
include: overall practice (Black, Gregersen, & Mendenhall, 1992a;
Brewster et al., 1992; Kirkbride, 1994; Peterson, Napier, & Shim,
1996; Peterson, Sargent, Napier, & Shim, 1996; Rosenzweig &
Nohria, 1994; Tung, 1987); ethnocentricity (Mayrhofer & Brewster,
1996); strategic HR (Luthans, Marsnik, & Luthans, 1997; Stroh &
Caligiuri, 1998); and managing inpatriates (Harvey & Buckley,
1997).
Two questions have driven our recent research on expatriate man-
agement policies and practices used by multinational corporations.
First, can we generalize from much of the research literature that
draws primarily on the experience of American multinationals?
Second, how current are Tung’s findings based on her data in the late
1970s and early 1980s using samples of American, European, and
Japanese multinationals (Tung, 1981, 1982, 1987, 1988)? Her arti-
cle (1981) reports the results of survey results from vice presidents of
international operations of 80 American multinationals. She found
that staffing criteria varied by occupational groupings (executives,
managers, technical, or professional), with technical qualifications
more important for technical and professional staff, while interper-
sonal skills and adaptability were given greater weighting for man-
agers and expatriate executives. She also found that lower expatriate
failure rates were associated with greater variability in both staffing
criteria and training for the expatriate assignment.
Tung (1982) reports the results of a survey of an expatriate manage-
ment in samples of U.S., European, and Japanese multinationals. While
there were some similarities in expatriate management policies and
practices across the three groupings, she found that expatriate failure
was higher in U.S. MNCs than for the other two samples. She also con-
cluded that, in general, Japanese and European MNCs gave more
attention than their American counterparts to training and supporting
the expatriate while on the foreign assignment. In The New Expatriates:
Managing Human Resources Abroad (1988), Tung took American
multinationals to task for not developing internationally focused
expatriates as well as their Japanese and European counterparts.
Our study also is intended to test the generalization of Black,
Gregersen, and Mendenhall’s (1992) comprehensive treatment of
American MNC’s expatriate management policies and practices, as
well as the earlier U.S. literature on the subject, to answer the first
question. Our study differs from the previous literature in two ways.
It is based almost entirely on personal interviews rather than surveys.
Expatriate Management in MNCs
147
Thunderbird International Business Review • March–April 2000
...lower expa-
triate failure
rates were asso-
ciated with
greater variabili-
ty in both
staffing criteria
and training for
the expatriate
assignment.
We believe this allows us to gain more insight given the nature of the
interview process. Furthermore, we study expatriate management
both from the MNC headquarters and foreign-subsidiary perspec-
tives. We believe this provides more insights than if we depended only
on input from the multinationals’ headquarters viewpoint.
RESEARCH DESIGN
In this section, we briefly discuss the research design employed in this
third phase of our study of IHRM and expatriate management in a
select number of major multinational corporations. We cover such
topics as the sample population, interview schedule, and the nations
represented by both our sample of MNCs and their foreign sub-
sidiaries.
This article expands on our earlier work on expatriate management
policies and practices primarily of the largest industrial multination-
als. The first phase of the project (1996a) reported survey results
from 54 of the world’s largest industrial corporations. The second
phase was limited to insights from the corporate headquarters of our
29 MNCs on the topic of expatriate management (Peterson, Napier,
et al., 1996). This article compares in more depth our interview
insights from both the headquarters and foreign-subsidiary levels.
Sample Population
Our 29 multinational corporations were based in the United States
(N = 10), Britain (N = 5), Germany (N = 7), and Japan (N = 7). With
few exceptions, the individual MNCs had total employment of
200,000 or more employees and managers. The industries represent-
ed by our sample include automotive, steel, chemical, electronics,
food, copy equipment, petroleum, construction, banking, clothing,
and electrical machinery. These interviews were conducted in 1992
and 1993.
We also interviewed 46 foreign subsidiaries and one international
joint venture involving 24 of our 29 MNCs. Those subsidiaries were
located in Belgium (5), Britain (6), the United States (8), Mexico
(8), Argentina (8), Thailand (5), Singapore (3), and Hong Kong
(3). We tried to interview at least one international subsidiary of
each of our 29 MNCs. However, in five cases we were unable to do
so because no subsidiaries existed in those countries that we visited.
In 7 of the 46 cases, we interviewed HR officials in the MNC’s
regional headquarters covering Western Europe (4) and the Asia-
Richard B. Peterson ! Nancy K. Napier ! Won Shul-Shim
148
Thunderbird International Business Review • March–April 2000
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