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CRM_数据字段分析(4)1
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2022-08-04
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1.1 分区键5 1.2 标识信息5 1.3 用户信息6 1.4 客户信息8
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云公司数据字段分析
云公司数据字段分析
云公司数据字段分析
(
(
(CRM
CRM
CRM
)
)
)
中国电信广东公司
WiFi 运营团队
大数据产品部
2016-5
云公司数据字段分析
- i -
目 录
WIFI 运营团队.........................................................................................................................................0
大数据产品部........................................................................................................................................... 0
1、 用户基础信息(脱敏)................................................................................................................... 5
1.1 分区键............................................................................................................................................5
1.1.1 PROV_ID.................................................................................................................................5
1.1.2 MONTH_ID.............................................................................................................................5
1.2 标识信息........................................................................................................................................5
1.2.1 PROV_NAME..........................................................................................................................5
1.2.2 LATN_ID................................................................................................................................. 5
1.2.3 LATN_NAME...........................................................................................................................5
1.2.4 ACCS_NBR_MD5................................................................................................................... 5
1.2.5 PROD_INST_ID......................................................................................................................6
1.2.6 ACCT_ID.................................................................................................................................6
1.2.7 OWN_CUST_ID...................................................................................................................... 6
1.3 用户信息........................................................................................................................................6
1.3.1 AREA_CODE.......................................................................................................................... 6
1.3.2 INSTALL_ADDR_DESC......................................................................................................... 6
1.3.3 PD_INST_STATE_NAME........................................................................................................6
1.3.4 FINISH_DATE........................................................................................................................ 6
1.3.5 OPEN_DATE...........................................................................................................................7
1.3.6 UNINSTALL_DATE.................................................................................................................7
1.3.7 MODIFY_DATE...................................................................................................................... 7
1.3.8 PAYMENT_MODE_NAME..................................................................................................... 7
1.3.9 FREE_FLAG........................................................................................................................... 7
1.3.10 IMSI_MD5.............................................................................................................................7
1.3.11 PRMRY_CARD_PROD_INST_ID.........................................................................................7
1.3.12 CARD_TYPE......................................................................................................................... 8
1.4 客户信息........................................................................................................................................8
1.4.1 CUST_CREATE_DATE...........................................................................................................8
1.4.2 CUST_NAME_MD5................................................................................................................ 8
1.4.3 PRNT_CUST_ID..................................................................................................................... 8
1.4.4 CERT_TYPE............................................................................................................................8
1.4.5 CERT_NBR_MD5................................................................................................................... 8
1.4.6 INDUSTRY_NAME................................................................................................................. 9
1.4.7 CREDIT_LEVEL..................................................................................................................... 9
1.4.8 CUST_SERVICE_LEVEL........................................................................................................9
1.4.9 MEMBERSHIP_LEVEL.......................................................................................................... 9
1.4.10 GENDER............................................................................................................................... 9
1.4.11 CUST_STATE_NAME............................................................................................................9
1.4.12 BIRTH_DATE......................................................................................................................10
云公司数据字段分析
- ii -
1.4.13 CLUB_FLAG.......................................................................................................................10
1.4.14 TAXPAYER_FLAG............................................................................................................... 10
1.4.15 CUST_POINT......................................................................................................................10
1.4.16 ADD_POINT....................................................................................................................... 10
1.4.17 CHNG_POINT_FLAG........................................................................................................ 10
1.4.18 EXCHGABL_POINT........................................................................................................... 10
1.4.19 GENDER_OLD................................................................................................................... 11
1.4.20 CUST_NAME_PINYIN........................................................................................................ 11
1.4.21 FIRST_NAME_CHAR......................................................................................................... 11
1.4.22 GROUP_CUST_FLAG........................................................................................................ 11
1.5 衍生指标......................................................................................................................................11
1.5.1 ONLINE_DUR.......................................................................................................................11
1.5.2 AGE........................................................................................................................................11
1.6 宽带数据行为..............................................................................................................................12
1.6.1 DIAL_ACCOUNT..................................................................................................................12
1.6.2 SEND_RATE..........................................................................................................................12
1.6.3 RECV_RATE..........................................................................................................................12
1.6.4 ACCS_MODE_CD................................................................................................................ 12
1.6.5 LIMIT_MON_CNT................................................................................................................ 12
1.6.6 LIMIT_HOUR_DUR............................................................................................................. 12
2、 用户账务信息(脱敏)................................................................................................................. 13
2.1 分区键..........................................................................................................................................13
2.1.1 PROV_ID...............................................................................................................................13
2.1.2 MONTH_ID...........................................................................................................................13
2.2 标识信息......................................................................................................................................13
2.2.1 PROV_NAME........................................................................................................................ 13
2.2.2 LATN_ID............................................................................................................................... 13
2.2.3 LATN_NAME.........................................................................................................................13
2.2.4 ACCS_NBR_MD5................................................................................................................. 13
2.2.5 PROD_INST_ID....................................................................................................................14
2.2.6 ACCT_ID...............................................................................................................................14
2.2.7 OWN_CUST_ID.................................................................................................................... 14
2.3 缴费信息......................................................................................................................................14
2.3.1 PAY_CHARGE.......................................................................................................................14
2.3.2 PAY_TIMES........................................................................................................................... 14
2.3.3 PAY_METHOD_TYPES.........................................................................................................14
2.3.4 MAX_PAY_METHOD............................................................................................................14
2.4 销账信息......................................................................................................................................15
2.4.1 BILL_AMT.............................................................................................................................15
2.4.2 LATE_AMT............................................................................................................................15
2.5 余额信息......................................................................................................................................15
2.5.1 BALANCE..............................................................................................................................15
2.5.2 STORE_BALANCE................................................................................................................15
云公司数据字段分析
- iii -
2.5.3 GIFT_BALANCE...................................................................................................................15
2.6 欠费信息......................................................................................................................................15
2.6.1 OWE_CHARGE.....................................................................................................................15
2.6.2 BAD_OWE_CHARGE...........................................................................................................16
2.6.3 MIN_OWEMONTH............................................................................................................... 16
2.6.4 OWE_MONTHS.................................................................................................................... 16
2.7 分析和说明..................................................................................................................................16
2.7.1
价值分析
.............................................................................................................................. 16
3、 用户订购信息(脱敏)................................................................................................................. 17
3.1 分区键..........................................................................................................................................17
3.1.1 PROV_ID...............................................................................................................................17
3.1.2 MONTH_ID...........................................................................................................................17
3.2 标识信息......................................................................................................................................17
3.2.1 PROV_NAME........................................................................................................................ 17
3.2.2 LATN_ID............................................................................................................................... 17
3.2.3 LATN_NAME.........................................................................................................................17
3.2.4 ACCS_NBR_MD5................................................................................................................. 17
3.2.5 PROD_INST_ID....................................................................................................................18
3.2.6 ACCT_ID...............................................................................................................................18
3.2.7 OWN_CUST_ID.................................................................................................................... 18
3.3 天翼领航......................................................................................................................................18
3.3.1 LH_OFFER_NAME.............................................................................................................. 18
3.3.2 LH_OFFER_SPEC_NAME...................................................................................................18
3.3.3 LH_OFFER_DESC............................................................................................................... 18
3.4 E 家................................................................................................................................................ 19
3.4.1 E_OFFER_NAME................................................................................................................. 19
3.4.2 E_OFFER_SPEC_NAME..................................................................................................... 19
3.4.3 E_OFFER_DESC.................................................................................................................. 19
3.4.4 E_MEMBER_DUR................................................................................................................19
3.4.5 E_VOICE_DUR.....................................................................................................................19
3.4.6 E_BRD_DUR.........................................................................................................................19
3.5 天翼..............................................................................................................................................20
3.5.1 TY_OFFER_NAME............................................................................................................... 20
3.5.2 TY_OFFER_SPEC_NAME................................................................................................... 20
3.5.3 TY_OFFER_DESC................................................................................................................20
3.5.4 TY_VOICE_DUR...................................................................................................................20
3.5.5 TY_DATA_FLUX................................................................................................................... 20
3.5.6 TY_WLAN_DUR....................................................................................................................21
3.5.7 TY_SMS_CNT........................................................................................................................21
3.5.8 TY_MMS_CNT...................................................................................................................... 21
3.6 补贴..............................................................................................................................................21
3.6.1 AL_TYPE_NAME.................................................................................................................. 21
3.6.2 AL_OFFER_NAME...............................................................................................................21
云公司数据字段分析
- iv -
3.6.3 AL_OFFER_SPEC_NAME................................................................................................... 21
3.6.4 AL_OFFER_DESC................................................................................................................22
3.6.5 AL_AGRMNT_INET_TIME.................................................................................................. 22
3.6.6 AL_YEAR_FLAG...................................................................................................................22
3.6.7 AL_LIMIT_MON_CHRG...................................................................................................... 22
3.6.8 AL_CHRG............................................................................................................................. 22
3.7 融合判断......................................................................................................................................22
3.7.1 IF_MIX.................................................................................................................................. 22
3.8 主套餐..........................................................................................................................................23
3.8.1 MAIN_OFFER_NAME..........................................................................................................23
3.8.2 MAIN_OFFER_CHAR.......................................................................................................... 23
3.8.3 MAIN_OFFER_FLUX...........................................................................................................23
3.8.4 MAIN_OFFER_TYPE_NAME.............................................................................................. 23
3.9 分析和说明..................................................................................................................................23
3.9.1
价值分析
.............................................................................................................................. 23
4、 号码状态变化(脱敏)................................................................................................................. 24
4.1 分区键..........................................................................................................................................24
4.1.1 DAY_ID................................................................................................................................. 24
4.2 标识信息......................................................................................................................................24
4.2.1 ACCS_NBR_MD5................................................................................................................. 24
4.3 业务动作......................................................................................................................................24
4.3.1 PD_INST_STATE_NAME......................................................................................................24
4.3.2 OPEN_DATE.........................................................................................................................24
4.3.3 LAST_CHGCARD_DATE..................................................................................................... 24
4.3.4 CHGCARD_TIMES...............................................................................................................25
4.3.5 UNINSTALL_DATE...............................................................................................................25
4.3.6 LAST_PREUNINSTALL_DATE.............................................................................................25
4.3.7 LAST_N_PREUNINSTALL_DATE........................................................................................25
4.3.8 PREUNINSTALL_TIMES...................................................................................................... 25
4.3.9 LAST_INITSTOP_DATE....................................................................................................... 25
4.3.10 LAST_N_INITSTOP_DATE.................................................................................................26
4.3.11 INITSTOP_TIMES...............................................................................................................26
4.3.12 LAST_PASSSTOP1_DATE.................................................................................................. 26
4.3.13 LAST_N_PASSSTOP1_DATE..............................................................................................26
4.3.14 PASSSTOP1_TIMES............................................................................................................26
4.3.15 LAST_PASSSTOP2_DATE.................................................................................................. 26
4.3.16 LAST_N_PASSSTOP2_DATE..............................................................................................27
4.3.17 PASSSTOP2_TIMES............................................................................................................27
4.4 分析和说明..................................................................................................错误!未定义书签。
4.4.1
价值分析
..............................................................................................
错误!未定义书签。
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