2.5.2 行业挑战 ..............................................................................................................7
三、项目介绍 ..................................................................................................................................8
3.1 项目定位 .........................................................................................................................8
3.2 项目切入点 .....................................................................................................................8
3.3 项目运作可行性分析 ....................................................................................................9
3.4 平台主体功能简介 ......................................................................................................11
3.2.1 平台主要角色 ...................................................................................................11
3.2.2 平台主体功能 ...................................................................................................11
3.3 平台运营目标 ...............................................................................................................14
3.4 平台优势 .......................................................................................................................14
3.5 竞争对手 ......................................................................................................................15
3.6 竞争优势 .......................................................................................................................17
四、盈利模式 ................................................................................................................................17
五、推广计划 ................................................................................................................................17
5.1 市场前景分析..................................................................................................................18
5.2 客户关心的问题分析......................................................................................................19
5.3 家装企业关心的问题分析..............................................................................................20
5.4 市场开发战略..................................................................................................................20
5.5 市场开发计划..................................................................................................................20
5.5.1 基础开发阶段 ......................................................................................................20
5.5.2 中期发展阶段 ......................................................................................................21
5.5.3 稳固发展阶段 ......................................................................................................21
