Changes in the trend of modern enterprise management_6176.doc
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Changes in the trend of modern enterprise management
Is the essence of economic globalization, market economy, global integration.
Chinese local enterprises, in order to in the future competition in the globalized market
economy, a place, and management efficiency will be one of the factors of its decision.
To obtain sustainable development of enterprises, we must grasp the changes in
modern business management trend.
1, management objectives change: from the pursuit of profit maximization of short-
term goals to the pursuit of strategic objectives of maximizing the overall value of
change.
Management theory generated by the initial objectives are to improve the efficiency
of production operations, and then, as a management theory has been at the core, while
the maximum efficiency the most direct and most concrete manifestation of that is
profit maximization. However, along with the development of market economy, in
particular the emergence of new economic phenomena, making the business
community to begin the pursuit of such a purely short-term profit maximization of the
objectives of the doubt, because the pursuit of short-term profits often will shorten the
life cycle, "Destructive Enthusiasm," "Life" Overdraft allows businesses ultimately
more harm than good. At the same time, management theorists have begun on the level
of efficiency is the only purpose is to manage are suspect, and through continuous
experimentation leads to a "sustainable development" of the modern enterprise
management concepts. Long-term, not only focus on maximizing economic benefits
while paying attention to social management objectives of maximizing the surface.
Management goals are also ultimately by the pursuit of short-term profit maximization
turned to the pursuit of maximizing the value of enterprise-wide strategic goals.
Practice has proved that such a change in management objectives could be more
effectively ensure sustainable development of enterprises.
2, managed object change: people by the "labor" into "human resources" and
eventually become a "human capital."
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