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用户界面测评,用户需求分析实例,方便同学们进行课程学习
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User-Centered Design Example
You have been hired by Pizzas R Us (PRU)
Design a system to
make online orders from the web
Also considering special features
online discount coupons(折价券)
allowing party orders in advance
customer recommendations, linking to reviews
comparing local pizza parlors(店)
Your job: figure out
how people do their pizza ordering now
how they would like to do it online
what features would make sense when
must also take into account the needs of the pizza parlor owners and
workers.
This is the needs assessment.
Techniques:
Observation
Interview
Study existing successful designs
Observation
Visit one or more pizza parlors. Observe how people achieve their pizza
ordering goals.
Observe what the counter(柜台) people need to do. Optionally: interview
these people
Interview
Prepare a list of questions about how people do their pizza ordering and
what they would like in an automated ordering system.
Interview at least three people about what they would like in an automated
ordering system and how they would like it to work.
Try to identify people with different needs and preferences, with
respect to their attitudes about using online ordering systems.
Ask them what, if anything, must be in the system in order for them to
prefer it over a phone ordering system or an in-person ordering system.
(E.g., no busy signals, cheaper prices, comparison shopping, faster service, or would they
prefer anything over current methods.)
Go look at at least one existing on-line food ordering web site and see how
they handle these tasks.
Consider existing designs
Look at least one existing on-line food ordering web site and see how they
handle these tasks.
Procedure
Answer the needs assessment questions
Try to understand the basic tasks that are currently supported within pizza
parlors and via phone orders
Make a table showing
user types
tasks
(guesses about) relative frequencies of tasks
Decide which of the new tasks customers may perform using the new
interface.
Make note of which ideas you decided to drop based on your
interviews.
Needs Assessment Questions
Who is going to use the system?
What tasks do they now perform?
What tasks are desired?
How are the tasks learned?
Where are the tasks performed?
What is the relationship between the user and the data?
What other tools does the user have?
How do users communicate with each other?
How often are the tasks performed?
What are the (time) constraints on the task?
What happens when things go wrong?
Task Analysis
Characterize what happens when users perform typical tasks
Tools:
table of user communities vs. tasks
Who x What
table of task sequences
flowchart or transition diagram
videotape depicting scenario
Make a Table: Who by What (adapted from Shneiderman 98)
How Often Do Users Perform the Tasks?
Frequent users remember more details
Infrequent users may need more prompting
Which function is performed
most frequently?
by which users?
optimize system for tasks that will improve perception of its performance
Augment Table with Percentages(What percentage of the is this task done by this person)
(Numbers are only suggestive, adapted from Shneiderman 98)
Scenarios
Create three scenarios that will exercise these tasks in the proposed interface
Create a description in which you outline
A person’s background
Their goal(s)
How they achieve these goals using the steps in the system
Note: this will change a bit when we use personas
Sketch an initial design
Explain how the pizza ordering system will work.
Either a textual description or a flow chart (or both) showing the
sequences of steps that will be allowed in the system.
Provide rough sketches showing at least three of the important
screens.
Walk through at least one of the scenarios you developed and show how it
can be handled by the interface.
Online Pizza Ordering Example
By Masako Sho
Overview
Based on the task analysis of pizza ordering and the study of existing food
ordering web sites, it is found that users prefer quick and easy access, as well
as additional online features when ordering pizza.
The new online pizza ordering system supports user registration, order
modification, online help, and features such as a preview image and calorie
calculation.
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