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全球奢侈品力量报告.pdf
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全球奢侈品力量报告.pdf
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1
Global Powers of Luxury Goods 2016
Global Powers of
Luxury Goods 2016
Disciplined innovation
2
Global Powers of Luxury Goods 2016
Contents
Foreword 1
Top 100 quick stats 2
Global economic outlook 4
Discipline by design: luxury’s new normal 7
Top 10 14
Top 100 highlights 16
Global Powers of Luxury Goods Top 100 18
Geographic analysis 24
Product sector analysis 32
Newcomers 38
Fastest 20 40
M&A activity 42
Study methodology and data sources 48
Endnotes 50
Contacts 51
Luxury goods in this report focuses on luxury for personal use, and is the aggregation of designer apparel and footwear
(ready-to-wear), luxury bags and accessories (including eyewear), luxury jewellery and watches and premium cosmetics
and fragrances.
1
Global Powers of Luxury Goods 2016
Welcome to the third Global Powers of Luxury Goods.
The report examines and lists the 100 largest luxury goods companies globally, based on the consolidated sales of luxury goods in
financial year 2014 (which we define as financial years ending within the 12 months to 30 June 2015). It also provides an outlook on the
global economy; an analysis of merger and acquisition activity in the industry and discusses the key forces shaping the luxury market.
The world’s 100 largest luxury goods companies generated sales of $222 billion in financial year 2014, 3.6 percent higher year-on-year.
The average luxury goods annual sales for a Top 100 company is now $2.2 billion.
The global luxury goods sector is expected to grow more slowly in 2016, at a rate many retailers may find disappointing. The growth
rate is slowing in important markets such as China and Russia, although some markets continue to perform well and there are pockets of
opportunity across the globe. India and Mexico for example are growing quickly, and the Middle East offers further growth potential.
There is a shift in the luxury path-to-purchase. Empowered by social networks and digital devices, luxury goods consumers are dictating
increasingly when, where and how they engage with luxury brands. They have become both critics and creators, demanding a more
personalised luxury experience, and expect to be given the opportunity to shape the products and services they consume.
Key findings from the report include:
• Discipline by design: luxury’s new normal – We are now entering the second half of the ‘decade of change’, which is expected to be
characterised by discipline.
• Demand for luxury goods is still growing profitably despite economic challenges.
• Italy is once again the leading luxury goods country in terms of number of companies.
We hope you find this report interesting and useful, and welcome your feedback.
Patrizia Arienti
EMEA Fashion & Luxury Leader
Deloitte Touche Tohmatsu Limited
Foreword
2
Global Powers of Luxury Goods 2016
3
Global Powers of Luxury Goods 2016
11.4%
0.8x
US$2.2
billion
3.6%
compound
annual growth rate
in luxury goods sales,
2012-2014
composite
net profit margin
composite
asset turnover
average luxury
goods sales of Top
100 luxury goods
companies
composite
return on assets
minimum sales
required to be on
Top 100 list
aggregate net luxury
goods sales of
Top 100 in US$
economic
concentration
of Top 10
composite year-
over-year luxury
goods sales growth
6.1%
US$222
billion
47.9%
9.0%
Top 100 quick stats
$191
million
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