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Wiley.Making.Sense.of.Data.II.Feb.2009.eBook-ELOHiM
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Wiley.Making.Sense.of.Data.II.Feb.2009.eBook-ELOHiM
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MAKING SENSE OF
DATA II
MAKING SENSE OF
DATA II
A Practical Guide to Data Visualization,
Advanced Data Mining Methods, and
Applications
GLENN J. MYATT
WAYNE P. JOHNSON
Copyright # 2009 by John Wiley & Sons, Inc. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey
Published simultaneously in Canada
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or
by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as
permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior
written permission of the Publisher, or authorization through payment of the appropriate per copy fee to the
Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750 8400, fax (978)
750 4470, or on the web at www.copyright.com. Requests to the Publisher for permission should be
addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030,
(201) 748 6011, fax (201) 748 6008, or online at http://www.wiley.com/go/permission.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts
in preparing this book, they make no representations or warranties with respect to the accuracy or
completeness of the contents of this book and specifically disclaim any implied warranties of
merchantability or fitness for a particular purpose. No warranty may be created or extended by sales
representatives or written sales materials. The advice and strategies contained herein may not be suitable
for your situation. You should consult with a professional where appropriate. Neither the publisher nor
author shall be liable for any loss of profit or any other commercial damages, including but not limited
to special, incidental, consequential, or other damages.
For general information on our other products and services or for technical support, please contact our
Customer Care Department within the United States at (800) 762 2974, outside the United States at
(317) 572 3993 or fax (317) 572 4002.
Wiley also publishes its books in variety of electronic formats. Some content that appears in print may
not be available in electronic formats. For more information about Wiley products, visit our web site at
www.wiley.com.
Library of Congress Cataloging-in-Publication Data:
Myatt, Glenn J., 1969
Making sense of data II: a practical guide to data visualization, advanced data mining methods, and
applications/Glenn J. Myatt, Wayne P. Johnson.
p. cm.
Making sense of data 2
Includes bibliographical references and index.
ISBN 978 0 470 22280 5 (pbk.)
1. Data mining. 2. Information visualization. I. Johnson, Wayne P. II.
Title. III. Title: Making sense of data 2.
QA76.9.D343M93 2008
005.74 dc22
2008024103
Printed in the United States of America
10987654321
CONTENTS
PREFACE xi
1 INTRODUCTION 1
1.1 Overview 1
1.2 Definition 1
1.3 Preparation 2
1.3.1 Overview 2
1.3.2 Accessing Tabular Data 3
1.3.3 Accessing Unstructured Data 3
1.3.4 Understanding the Variables and Observations 3
1.3.5 Data Cleaning 6
1.3.6 Transformation 7
1.3.7 Variable Reduction 9
1.3.8 Segmentation 10
1.3.9 Preparing Data to Apply 10
1.4 Analysis 11
1.4.1 Data Mining Tasks 11
1.4.2 Optimization 12
1.4.3 Evaluation 12
1.4.4 Model Forensics 13
1.5 Deployment 13
1.6 Outline of Book 14
1.6.1 Overview 14
1.6.2 Data Visualization 14
1.6.3 Clustering 15
1.6.4 Predictive Analytics 15
1.6.5 Applications 16
1.6.6 Software 16
1.7 Summary 16
1.8 Further Reading 17
2 DATA VISUALIZATION 19
2.1 Overview 19
2.2 Visualization Design Principles 20
2.2.1 General Principles 20
2.2.2 Graphics Design 23
2.2.3 Anatomy of a Graph 28
v
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