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DHL&IBM-年度报告:物流中的人工智能(英文)--45页.pdf
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DHL&IBM-年度报告:物流中的人工智能(英文)--45页.pdf
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Powered by DHL Trend Research
ARTIFICIAL INTELLIGENCE
IN LOGISTICS
A collaborative report by DHL and IBM on implications
and use cases for the logistics industry
2018
PUBLISHER
DHL Customer Solutions & Innovation
Represented by Matthias Heutger
Senior Vice President, Global Head of Innovation
DHL CSI, 53844 Troisdorf, Germany
PROJECT DIRECTOR
Dr. Markus Kückelhaus
Vice President, Innovation and Trend Research
DHL Customer Solutions & Innovation
Gina Chung
Global Director, Innovation and Trend Research
DHL Customer Solutions & Innovation
PROJECT MANAGEMENT AND EDITORIAL OFFICE
Ben Gesing, Gianmarco Steinhauer, Michel Heck
DHL Customer Solutions & Innovation
IN COOPERATION WITH
Keith Dierkx
Global Industry Leader, Travel & Transportation
IBM Industry Academy
Dominic Schulz
Vice President, Hybrid Cloud Software DACH
IBM Deutschland GmbH
AUTHORS
Ben Gesing
Project Manager, Innovation and Trend Research
DHL Customer Solutions & Innovation
Steve J. Peterson
Global Thought Leader, Travel & Transportation
IBM Institute for Business Value
Dr. Dirk Michelsen
Managing Consultant, Watson & AI Innovation DACH
IBM Deutschland GmbH
SPECIAL THANKS TO
All the experts at IBM, DHL, and Singapore Management
University who contributed to make this story possible.
Today we nd ourselves in another transformational
era in human history. Much like the agricultural and
industrial revolutions before it, the digital revolution
is redening many aspects of modern life around the
world. Articial intelligence (AI) plays an increasingly
central role in this transformation. In recent years,
AI has come roaring out of research laboratories to
become ubiquitous and ambient in our personal lives,
so much so that many consumers do not realize they
use products and applications that contain AI on a
daily basis.
AI stands to greatly benet all industries, achieving
adoption leaps from consumer segments to enterprises
and onward to the industrial sector. Technological
progress in the elds of big data, algorithmic develop-
ment, connectivity, cloud computing and processing
power have made the performance, accessibility, and
costs of AI more favorable than ever before. Just as
the relational database found its way into core business
operations around the world – providing better ways
to store, retrieve, and organize information – AI is now
following a similar path. It is becoming an integral part
of every future software system and soon we will no
longer need to call it out as AI.
Already today, AI is prevalent in consumer-facing
applications, clerical enterprise functions, online and
ofine retail, autonomous mobility, and intelligent
manufacturing. Logistics is beginning its journey to
become an AI-driven industry, but the future is still
rife with challenges to overcome and opportunities
to exploit.
With this in mind, experts from IBM and DHL have jointly
written this report to help you answer the following key
questions:
What is AI, and what does it mean for my organization?
What best practice examples from other industries can
be applied to logistics?
How can AI be used in logistics to reinvent back office,
operational, and customer-facing activities?
Looking ahead, we believe AI has the potential to signi-
cantly augment current logistics activities from end to
end. As in other industries, AI will fundamentally extend
human
efciency in terms of reach, quality, and speed
by eliminating
mundane and routine work. This will
allow logistics workforces to focus on more meaningful
and impactful work.
We think there has never been a more exciting time for
collaboration between logistics and technology professionals
as they enable AI in logistics. We hope you will nd this an
insightful read, and we look forward to working together
to bring AI into your organization.
Yours sincerely,
PREFACE
Keith Dierkx
Global Industry Leader,
Travel & Transportation
IBM Industry
Academy
Matthias Heutger
Senior Vice President,
Global Head of Innovation
DHL Customer Solutions &
Innovation
PREFACE .................................................................................................................. 1
1 UNDERSTANDING ARTIFICIAL INTELLIGENCE ................................................ 3
1.1 Origin & Definition of AI ............................................................................................... 3
1.2 How Machines Learn: Three Components of AI .............................................................. 6
1.3 Trends Accelerating AI .................................................................................................. 9
1.4 Challenges & Risks ....................................................................................................... 13
1.5 Why Logistics? Why Now? ........................................................................................... 14
2 AI BEST PRACTICES FROM OTHER INDUSTRIES ............................................ 16
2.1 Consumer AI: Ambient Assistance in Everday Life .......................................................... 16
2.2 Enterprise AI: Working Smarter & Harder on Behalf of Professionals .............................. 17
2.3 AI in Retail: Personalized Online Experiences & Self-Learning, Replenishing Spaces ........ 19
2.4 Autonomous Transportation: AI Under the Hood ........................................................... 20
2.5 Engineering & Manufacturing: AI Shapes the Physical World .......................................... 21
3 ARTIFICIAL INTELLIGENCE USE CASES IN LOGISTICS ................................... 22
3.1 Back Office AI ............................................................................................................... 22
3.2 Predictive Logistics: The Next Operational Paradigm ...................................................... 25
3.3 Seeing, Speaking & Thinking Logistics Assets ................................................................ 27
3.4 AI-Powered Customer Experience ................................................................................. 32
3.5 Getting Started with AI in Your Supply Chain ................................................................ 33
CONCLUSION AND OUTLOOK ................................................................................ 36
SOURCES ................................................................................................................. 37
PICTORIAL SOURCES .............................................................................................. 39
Table of Contents2
1.1
Origin & Definition of AI
Artificial intelligence (AI) is not new. The term was coined
in 1956 by John McCarthy, a Stanford computer science
professor who organized an academic conference on the
topic at Dartmouth College in the summer of that year.
The field of AI has gone through a series of boom-bust
cycles since then, characterized by technological break-
throughs that stirred activity and excitement about the
topic, followed by subsequent periods of disillusionment
and disinterest known as 'AI Winters' as technical limita-
tions were discovered. As you can see in figure 1, today
we are once again in an 'AI Spring'.
Artificial intelligence can be defined as human intelligence
exhibited by machines; systems that approximate, mimic,
replicate, automate, and eventually improve on human
thinking. Throughout the past half-century a few key com-
ponents of AI were established as essential: the ability to
perceive, understand, learn, problem solve, and reason.
Countless working definitions of AI have been proposed
over the years but the unifying thread in all of them is
1 UNDERSTANDING ARTIFICIAL INTELLIGENCE
Understanding Articial Intelligence 3
that computers with the right software can be used to
solve the kind of problems that humans solve, interact
with humans and the world as humans do, and create
ideas like humans. In other words, while the mechanisms
that give rise to AI are ‘artificial’, the intelligence to which
AI is intended to approximate is indistinguishable from
human intelligence. In the early days of the science, pro-
cessing inputs from the outside world required extensive
programming, which limited early AI systems to a very
narrow set of inputs and conditions. However since then,
computer
science has worked to advance the capability of
AI-enabled
computing systems.
Board games have long been a proving ground for AI
research, as they typically involve a finite number of
players, rules, objectives, and possible moves. This essen-
tially means that games – one by one, including checkers,
backgammon, and even Jeopardy! to name a few – have
been taken over by AI. Most famously, in 1997 IBM’s Deep
Blue defeated Garry Kasparov, the then reigning world
champion of chess. This trajectory persists with the ancient
Chinese game of Go, and the defeat of reigning world
champion Lee Sedol by DeepMind’s AlphaGo in March 2016.
Figure 1: An AI timeline; Source: Lavenda, D. / Marsden, P.
AI is born
Focus on specic intelligence
Focus on specic problems
The Turing Test
Dartmouth College conference
Information theory-digital signals
Symbolic reasoning
Expert systems & knowledge
Neural networks conceptualized
Optical character recognition
Speech recognition
Machine learning
Deep learning: pattern analysis & classification
Big data: large databases
Fast processors to crunch data
High-speed networks and connectivity
AI Winter I AI Winter II
1964
Eliza, the first chatbot
is developed by Joseph
Weizenbaum at MIT
1997
IBM's Deep Blue defeats
Garry Kasparov, the world's
reigning chess champion
Edward Feigenbaum
develops the first
Expert System,
giving rebirth to AI
1975 – 1982
IBM's Watson Q&A machine wins Jeopardy!
Apple integrates Siri, a personal voice
assistant into the iPhone
2011
2016
AlphaGo
defeats Lee Sedol
1950 1960 1990 2010 2020
2000
19801970
2014
YouTube recognizes
cats from videos
Dartmouth conference
led by John McCarthy
coins the term
"artificial intelligence"
1956
Real-world problems are complicated
Facial recognition, translation
Combinatorial explosion
Limited computer processing power
Limited database storage capacity
Limited network ability
Disappointing results: failure to achieve scale
Collapse of dedicated hardware vendors
THE RISE OF AI
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