Abstract
With the development of the Internet era, the advantages of online marketing are
becoming more and more prominent. On the one hand, online marketing can help
companies reduce a certain amount of costs. At the same time, they can also
understand consumer intentions in time according to big data and quickly adjust the
products produced by companies , Can also improve the quality of services, thereby
increasing consumers' desire to buy. In recent years, China's real estate has developed
rapidly, and because of the country's further strengthening of macro-control, the
competition in the real estate market has become increasingly fierce. Seeking Internet
sales is an important way for real estate to seek change. This article takes Longquan
Real Estate as the research object, and conducts a full investigation and analysis of the
current status of its online marketing by consulting relevant literature and based on
the company's research. According to various types of information analysis,
Longquan Real Estate Company has launched online marketing, but there are certain
problems, which are reflected in the more traditional online marketing methods, the
lack of innovation in online marketing concepts, and the insufficient use of new media
marketing channels, which restrict the performance of online marketing Promote.
Therefore, in the future development of Longquan Real Estate Company, it is
necessary to change cognition, strengthen the emphasis on network marketing and the
construction of related systems, and give full play to the advantages of network
marketing. Especially during the period of New Coronary Pneumonia, you can use the
advantages of online marketing to open a sales breakthrough.
Keywords: Real estate companies online marketing new media marketing
