Abstract
In recent years, the domestic retail industry in the domestic and foreign
economic changes in the situation of continuous growth, the scale of market
transactions continue to improve, the momentum of development is better, has a
certain market position. Because of this, in the market economy of various retail
enterprises, how to stand out in the retail enterprises, become the industry leader, the
customer's favor, has become the primary research issue. And this time the logistics
and distribution of retail industry has our attention, in the modern economy and
society, the importance of logistics and distribution has been widely recognized by
people, the operation mechanism of retail enterprises on the existence of logistics and
distribution has been explained, logistics and distribution of good or bad determine
whether retail enterprises can stand out in the industry. The establishment of
specialized facilities and equipment and the socialized distribution center are the basis
for retail enterprises to exert scale effect. Therefore, logistics and distribution
occupies the core position of retailing, can be said to determine the survival of
enterprises. Suning electrical appliances as China's large chain electrical retail
enterprises, according to the characteristics of enterprises have a unique logistics and
distribution model, and logistics as a heavy asset of Suning retail development, good
logistics experience is its core competitiveness. This article on Suning electrical
appliances as the entrance, the current situation of Suning electrical appliances at this
stage of logistics and distribution mode, specific analysis of its logistics and
distribution problems, and put forward the corresponding countermeasures.
Keywords: Suning Electric Logistics distribution retail enterprises
