电商背景下高校快递配送模式优化研究−以广东药科大学中山校区菜鸟驿站为例.docx资源-CSDN文库

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电商背景下高校快递配送模式优化研究−以广东药科大学中

山校区菜鸟驿站为例

【摘要】如今，伴随电商行业飞速发展，国内大学生的网购的需求增涨迅

速，校园快件规模也在持续扩大。校园内的快递服务引起了各方的关注。校园

快递市场日益兴旺，菜鸟驿站成为了高校快递的主流模式。大学生作为在线购

物群体的重要组成部分，购买力正逐年提高。大学生群体具有的居住集中和取

件时间固定的特点使得校园快递业务非常繁忙，菜鸟驿站随机放置快递和取件

拥挤的现象对校园环境产生了不良的影响。因此,了解当前校园物流发展现状,

有利于构建合理的校园快递环境,推进取派服务优化。本次调研以广东药科大学

中山校区菜鸟驿站为例，通过对学生宿舍 B 栋楼下菜鸟驿站的调研分析，总结

菜鸟驿站在校园快递服务中存在的问题以及提出相应的建议来提高优化菜鸟驿

站的服务效率及服务质量。

本文主要采用了案例分析的方法。以广东药科大学中山校区菜鸟驿站为

例，通过访谈和实地考察的方式收集第一手数据，研究驿站发展现状存在的问

题，为驿站的可持续发展提出建议。

关键词：菜鸟驿站；校园快递；电商

Research on the optimization of the "last kilometer"

distribution mode of express delivery in colleges and

universities - a case study of cainiao post in zhongshan

campus of guangdong pharmaceutical university

[Abstract] With the rapid development of e-commerce, the demand for

online shopping among college students is growing rapidly, and the volume of express

delivery business on college campuses is constantly increasing. The express service on

college campuses is attracting attention from all parties. The campus logistics express

market is increasingly prosperous, and Cai Niao Courier Station’s post mode has

become the mainstream mode of express delivery on college campuses. As an important

part of the online shopping group, the purchasing power of college students is

increasing year by year. Due to the characteristics of this group, such as concentrated

living and fixed pickup time, the campus express delivery business is extremely busy,

and the accompanying phenomenon of random placement of express delivery and

crowded pickup at Cai Niao Courier Station has exerted a negative impact on the

campus environment. Therefore, understanding the current situation of campus

logistics development is conducive to building a reasonable campus express

environment and promoting the optimization of pick-up and delivery services. This

research takes Cai Niao Courier Station in Zhongshan campus of Guangdong

Pharmaceutical University as an example. Through the investigation and analysis of

Cai Niao Courier Station under building B of student dormitory, it summarizes the

problems existing in the campus express service of Cai Niao Courier Station and puts

forward corresponding Suggestions to improve the service efficiency and quality .

This paper mainly adopts the method of case analysis. Taking Cai Niao

Courier Station in Zhongshan campus of Guangdong Pharmaceutical University as an

example, this paper collects first-hand data through interviews and field visits, studies

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