目录
摘要 .............................................................................1
关键词.....................................................................................................................................................1
Abstract ...................................................................................................................................................2
Keywords.................................................................................................................................................2
1 导言.....................................................................................................................................................5
1.1 选题背景 ......................................................................................................................................5
1.1.1 第三方物流企业的发展概况及面临的问题......................................................................5
1.1.2 第三方物流营销策略研究的必要性...................................................................................5
1.2 研究目的和意义 ..........................................................................................................................6
1.3 研究的方法 ..................................................................................................................................6
2 国内外主要研究 ..................................................................................................................................6
2.1 市场营销理论研究 ......................................................................................................................6
2.2 物流与供应链管理策略研究 ......................................................................................................7
2.2.1 仓储管理 ..............................................................................................................................7
2.2.2 运输管理 ..............................................................................................................................7
2.3 物流企业市场营销策略研究 ......................................................................................................8
2.3.1 加大企业宣传力度 ..............................................................................................................8
2.3.2 转变管理观念 ......................................................................................................................8
2.3.3 树立品牌意识 ......................................................................................................................8
3 第三方物流企业的现状分析 .............................................................................................................8
3.1 第三方物流企业现状 .................................................................................................................8
3.2 第三方物流企业面临的问题 .....................................................................................................9
4.我国传统货代企业向第三方物流公司的转型建议 ..........................................................................9
4.1 我国传统货代公司的转型目标 ...................................................................................................9
4.2 我国传统货代公司的转型策略 .................................................................................................10
5.实例分析（以“德迅货代”为例） ................................................................................................11
5.1”德迅货代”的背景.......................................................................................................................12
5.2“德迅”的转型成功点 ..............................................................................................................12
5.3“德迅”的转型不足及其借鉴意义 ..........................................................................................12
5.3.1 第三方物流的隐含难题 ......................................................................................................12
