人工智能-机器学习-移动互联网时代游客使用社交媒体行为的影响因素研究.pdf
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FACTORS
INFLUENCING
VISITORS'
USE
OF
SOCIAL
MEDIA
IN
THE
MOBILE
INTERNET
ERA:
TAKING
WECHATAS
EXAMPLE
ABSTRACT
With
the
growing
popularity
of
intelligent
terminals
(eg.
mobile
phones,
pad,
…
)
，
4G
technology
and
applications,
the
Mobile
Internet
Era
has
already
come
and
change
people*s
life
style.
Tourism
activities
have
transportable
characteristic,
in
the
precess
of
travel,
tourists
use
Mobile
Internet
to
search
information,
therefore
the
development
of
the
Mobile
Internet
already
had
an
important
impact
on
tourism
activities.
With
the
increasing
demand
for
personalized
travel,
more
and
more
tourists
rely
on
mobile
Internet
which
can
provide
services
for
them
in
the
process
of
travel,
WeChat,
as
the
typical
representative
of
social
media.
has
been
a
significant
impact
on
tourists'
behavior.
With
the
help
of
WeChat,
tourists
can
obtain
information
about
destinations,
hotels,
tourist
attractions,
which
stimulate
tourists*
willingness
to
travel.
During
the
travelling,
tourists
use
WeChat
to
book
hotels,
pay
for
tickets
and
share
HI
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