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Expedia--2021游客情感与影响报告(英文)-20211-54页.pdf
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Expedia--2021游客情感与影响报告(英文)-20211-54页.pdf
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Traveler
& Influences
2020-2021
Sentiment
Travel advertising
platform
We connect advertisers with
hundreds of millions of
travel shoppers globally on
Expedia Group brands.
Exclusive data
Only we can offer insights
from our 300 petabytes of
Expedia Group owned
real-time global travel intent
and demand data from
our leading branded sites
around the world.
Travel searches
continue to
fluctuate
Source: Expedia Group data, Q2-Q4 2020
Travel Searches by Super Region 2020 | WoW Search Percent Change 2020
We are tracking and sharing week over
week percent changes in travel searches
on our Expedia Group brands around the
world to understand the impact of the
pandemic on travel at a regional level.
We all experienced a significant decline in
travel early in 2020. Over the course of 2020 we
saw data and travel patterns fluctuate week
by week. We saw searches increase in May
and peak in early June before declining and
then rising again in August.
The vaccine news in November 2020 resulted
in a short peak of travel searches, however we
saw an expected dip in December as cases
continue to flucuate globally.
Mar Apr May Jun Jul Aug Sep Oct Nov Dec
NORAM APAC EMEA LATAM
Source: Expedia Group data, Q2-Q4 2020
Weekly Search Windows | Percent Share 2020
Travelers are
mostly searching
0-21 day window
What has remained consistent since May
2020 is that—aggregated globally—the 0-
21 days out search window is the most
dominant.
The share of the 31-60 day search window
inched up in October and into
November as travel shoppers looked to
reunite with their families and loved ones,
and to get away during the holidays, but
has since leveled out.
We can expect that travelers continue to
opt for shorter-term planning in 2021.
Apr May Jun Jul Aug Sep Oct Nov Dec
0-21 days 22-30 days 31-60 days 61-90 days
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